{"id":90626,"date":"2005-08-03T06:00:00","date_gmt":"2005-08-03T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/niewidomi-reklamuja-levisa\/"},"modified":"2005-08-03T06:00:00","modified_gmt":"2005-08-03T04:00:00","slug":"niewidomi-reklamuja-levisa","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/prasa\/niewidomi-reklamuja-levisa.html","title":{"rendered":"Niewidomi reklamuj\u0105 Levisa"},"content":{"rendered":"

Jednym z jej element\u00f3w jest kampania prasowa, zatytu\u0142owana „Feel“. Reklamy prasowe zosta\u0142y stworzone przez \u015bwiatowej s\u0142awy fotografa mody Glena Luchforda.<\/P>
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Luchford sportretowa\u0142 m\u0142ode, niewidome osoby w ich codziennym otoczeniu. Has\u0142a kampanii – “Wierz\u0119 w mi\u0142o\u015b\u0107 od pierwszego dotyku” oraz “Jestem pewien, \u017ce dobrze w nich wygl\u0105dam” s\u0105 wypowiedziami ka\u017cdego z modeli i przekazuj\u0105 odczucia nt. d\u017cins\u00f3w, kt\u00f3re prezentuj\u0105. <\/P>
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\n– Nowa kampania marki Levi’s „Feel” jest doskona\u0142\u0105 okazj\u0105 do u\u015bwiadomienia spo\u0142ecze\u0144stwu, \u017ce niewidomi i s\u0142abowidz\u0105cy chc\u0105 tak samo jak inni dobrze wygl\u0105da\u0107 i dobrze si\u0119 czu\u0107. Pokazuje r\u00f3wnie\u017c, \u017ce mog\u0105 realizowa\u0107 si\u0119 w bardzo r\u00f3\u017cny spos\u00f3b  np. by\u0107 modelk\u0105 lub modelem – m\u00f3wi El\u017cbieta Oleksiak, kierownik Dzia\u0142u Rehabilitacji z Polskiego Zwi\u0105zku Niewidomych.<\/P>
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Kampania „Feel“ obejmie nast\u0119puj\u0105ce pisma kobiece: Gala, Vivia!, Glamour, Elle, Cosmopolitan oraz Wysokie Obcasy. Pojawi si\u0119 r\u00f3wnie\u017c w pismach m\u0119skich: Playboy, CKM a tak\u017ce w Newsweeku oraz Przekroju. <\/P>
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Za kreacj\u0119 kampanii odpowiada brytyjska agencja BBH. W Polsce adaptacj\u0105 reklam zaj\u0119\u0142a si\u0119 agencja Ditro Communication, za\u015b za planowanie i zakup medi\u00f3w odpowiedzialny jest dom mediowy Starcom.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"W po\u0142owie sierpnia br. marka Levis rozpocznie dzia\u0142ania marketingowe wspieraj\u0105ce kolekcj\u0119 jesie\u0144-zima.","protected":false},"author":1,"featured_media":90627,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9673],"tags":[],"class_list":{"0":"post-90626","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-prasa","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/90626","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=90626"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/90626\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/90627"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=90626"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=90626"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=90626"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}