{"id":90523,"date":"2005-08-04T11:52:43","date_gmt":"2005-08-04T09:52:43","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/grupa-fresh-odswiezy-minimala\/"},"modified":"2005-08-04T11:52:43","modified_gmt":"2005-08-04T09:52:43","slug":"grupa-fresh-odswiezy-minimala","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/grupa-fresh-odswiezy-minimala.html","title":{"rendered":"Grupa Fresh od\u015bwie\u017cy miniMALA"},"content":{"rendered":"<p>Pierwszym i jednocze\u015bnie testowym marketem zosta\u0142 ustanowiony market w Koninie. Agencja opracowa\u0142a nowe koncepcje wizualizacji otoczenia i wn\u0119trz market\u00f3w. <\/p>\n<p>W ka\u017cdym z nich odby\u0142a si\u0119 inwentaryzacja, opracowano ksi\u0119g\u0119 wdro\u017cenia oraz ksi\u0119g\u0119 CI. Markety realizowane s\u0105 tydzie\u0144 po tygodniu, a narz\u0119dziem kontroli procesu realizacji jest autorski system zarz\u0105dzania projektem on-line (FreshLive!) opracowany przez Dzia\u0142 Fresh Solutions.<\/p>\n<p>3727, <?plik(3727,'right','')?><br \/>\nOd\u015bwie\u017ceniu market\u00f3w towarzyszy kampania promocyjna. Przy u\u017cyciu plakat\u00f3w, ambient\u00f3w ustawianych m.in. na stacjach benzynowych, billboard\u00f3w, banner\u00f3w, mobili<br \/>\ni innych materia\u0142\u00f3w promocyjnych, klienci informowani s\u0105 o zmianach w sieci market\u00f3w miniMAL. Kampania potrwa do po\u0142owy listopada 2005 roku.<\/p>\n<p>miniMAL Polska Sp. z o.o.  nale\u017cy do niemieckiej grupy handlowej Rewe, jednego<br \/>\nz najwi\u0119kszych przedsi\u0119biorstw na rynku spo\u017cywczym zar\u00f3wno w Niemczech, jak i w ca\u0142ej Europie. Za nasz\u0105 zachodni\u0105 granic\u0105 koncern ma ok. 9 tys. sklep\u00f3w i zatrudnia prawie 140 tys. pracownik\u00f3w.<\/p>\n","protected":false},"excerpt":{"rendered":"Od\u015bwie\u017cenie wizerunku sieci market\u00f3w to kolejny projekt prowadzony przez Grup\u0119 Fresh dla miniMAL Polska Sp. z o.o.  Prace obejmuj\u0105 odnowienie 20 market\u00f3w w ca\u0142ym kraju. Przewidywany czas realizacji to 11 miesi\u0119cy.","protected":false},"author":1,"featured_media":90524,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[],"class_list":{"0":"post-90523","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/90523","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=90523"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/90523\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/90524"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=90523"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=90523"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=90523"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}