{"id":90498,"date":"2005-08-04T17:30:30","date_gmt":"2005-08-04T15:30:30","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/euro-rscg-warsaw-dla-kubusia\/"},"modified":"2005-08-04T17:30:30","modified_gmt":"2005-08-04T15:30:30","slug":"euro-rscg-warsaw-dla-kubusia","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/euro-rscg-warsaw-dla-kubusia.html","title":{"rendered":"Euro RSCG Warsaw dla Kubusia"},"content":{"rendered":"<p>Zadaniem agencji by\u0142o przygotowanie przekazu reklamowego utrwalaj\u0105cego wizerunek marki dynamicznej, nowoczesnej i bliskiej dzieciom. Natomiast celem kampanii jest budowanie silnego zaanga\u017cowania i wi\u0119zi emocjonalnej mi\u0119dzy mark\u0105 a konsumentem. <\/p>\n<p>Pomys\u0142 kreatywny opiera si\u0119 na przedstawieniu kr\u00f3tkiej historyjki przygodowej. Kubu\u015b wraz z dzie\u0107mi, wybiera si\u0119 na poszukiwanie owoc\u00f3w do krainy gejzer\u00f3w. Aby odnale\u017a\u0107 owoce, dru\u017cyna musi pokona\u0107 wiele przeszk\u00f3d. Na szcz\u0119\u015bcie, Kubu\u015b ma ze sob\u0105 niesamowite gad\u017cety. Czy ich poszukiwania oka\u017c\u0105 si\u0119 &#8222;owocne&#8221;? Odpowied\u017a na to pytanie dzieci znajd\u0105 w najnowszej reklamie Kubusia. <\/p>\n<p>Planowaniem i zakupem medi\u00f3w zaj\u0105\u0142 si\u0119 dom mediowy Initative Media. <\/p>\n","protected":false},"excerpt":{"rendered":"1 sierpnia ruszy\u0142a (&#8222;Gra&#8221;) telewizyjna kampania reklamowa sok\u00f3w &#8222;Kubu\u015b&#8221;  &#8211; przygotowana przez Euro RSCG Warsaw zaplanowana w  telewizji TVP, Polsat, Jetix, Zig Zap, Cartoon Network.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-90498","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/90498","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=90498"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/90498\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=90498"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=90498"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=90498"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}