{"id":9047,"date":"2012-01-24T13:19:52","date_gmt":"2012-01-24T12:19:52","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/pekao-rozpoczyna-kampanie-wizerunkowa-i-promuje-konto-mobilne-wideo\/"},"modified":"2012-01-24T13:19:52","modified_gmt":"2012-01-24T12:19:52","slug":"pekao-rozpoczyna-kampanie-wizerunkowa-i-promuje-konto-mobilne-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/pekao-rozpoczyna-kampanie-wizerunkowa-i-promuje-konto-mobilne-wideo.html","title":{"rendered":"Pekao rozpoczyna kampani\u0119 wizerunkow\u0105 i promuje konto mobilne (wideo)"},"content":{"rendered":"<p>Rozpocz\u0119\u0142a si\u0119 najnowsza kampania marki Pekao pod has\u0142em &#8222;Eurokonto Mobilne. O niebo wi\u0119cej mo\u017cliwo\u015bci&#8221; obejmuj\u0105ca: spoty telewizyjne, reklam\u0119 w kinach, na no\u015bnikach outdoor, w internecie oraz materia\u0142y BTL w oddzia\u0142ach Banku. Dodatkowo, na potrzeby kampanii przygotowano dedykowany minisite www.pekaomobilne.pl.<\/p>\n<p>Spot telewizyjny w oryginalnej technice animacji poklatkowej (tzw. stop motion) wyre\u017cyserowa\u0142 duet Angela&amp;Ithyl z Los Angeles, przy wsp&oacute;\u0142pracy z domem produkcyjnym Dynamo.<\/p>\n<p>Za pomys\u0142 kreatywny, kreacj\u0119 oraz realizacj\u0119 kampanii odpowiada Euro RSCG Warsaw, natomiast za przygotowanie strony internetowej agencja Euro RSCG Digital. Za planowanie medi&oacute;w odpowiada dom mediowy MediaCom.<\/p>\n","protected":false},"excerpt":{"rendered":"Agencja Euro RSCG Warsaw ruszy\u0142a z now\u0105 kampani\u0105 &#8222;Eurokonto Mobilne. O niebo wi\u0119cej mo\u017cliwo\u015bci&#8221; dla Banku Pekao. Celem dzia\u0142a\u0144 jest od\u015bwie\u017cenie wizerunku banku.","protected":false},"author":1,"featured_media":9048,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1407,831,1382,200],"class_list":{"0":"post-9047","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-euro-rscg-digital","9":"tag-mediacom","10":"tag-pekao-sa","11":"tag-reklama","12":"cs-entry","13":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/9047","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=9047"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/9047\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/9048"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=9047"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=9047"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=9047"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}