{"id":89937,"date":"2005-08-16T21:28:01","date_gmt":"2005-08-16T19:28:01","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/rowland-dla-sc-johnson\/"},"modified":"2005-08-16T21:28:01","modified_gmt":"2005-08-16T19:28:01","slug":"rowland-dla-sc-johnson","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/rowland-dla-sc-johnson.html","title":{"rendered":"Rowland dla SC Johnson"},"content":{"rendered":"<p>&#8222;S\u0105dzimy, \u017ce problem uk\u0105sze\u0144 kleszczy i mo\u017cliwych powa\u017cnych konsekwencji zdrowotnych, wymaga sta\u0142ych dzia\u0142a\u0144 maj\u0105cych na celu u\u015bwiadomienie Polakom skali zjawiska. Z firm\u0105 Rowland Communications wsp\u00f3\u0142pracujemy ju\u017c od 2000 roku, jeste\u015bmy zadowoleni z dotychczasowej wsp\u00f3\u0142pracy, dlatego zdecydowali\u015bmy powierzy\u0107 jej kolejny projekt. Wierzymy, \u017ce dzia\u0142ania te b\u0119d\u0105 mia\u0142y pozytywny efekt spo\u0142eczny.&#8221; &#8211; m\u00f3wi Anna Pirus, brand manager marek OFF i Autan.<\/p>\n<p>Adresatami kampanii s\u0105 kobiety i m\u0119\u017cczy\u017ani w wieku +18. Szczeg\u00f3lny nacisk po\u0142o\u017cono na osoby prowadz\u0105ce okre\u015blony styl \u017cycia: grzybiarzy, w\u0119dkarzy, rowerzyst\u00f3w, mi\u0142o\u015bnik\u00f3w le\u015bnych w\u0119dr\u00f3wek. To oni w najwi\u0119kszym stopniu s\u0105 nara\u017ceni na ugryzienie kleszcza.<\/p>\n<p>Kampania b\u0119dzie zrealizowana w okresie od sierpnia do pa\u017adziernika 2005 roku.<\/p>\n","protected":false},"excerpt":{"rendered":"S.C. Johnson rozpoczyna wsp\u00f3\u0142prac\u0119 z Rowland Communications w zakresie dzia\u0142a\u0144 public relations. Rowland przygotuje i przeprowadzi program PR pod has\u0142em &#8222;Kleszcze raz jeszcze&#8221;. Kampania edukacyjna ma na celu zwi\u0119kszenie \u015bwiadomo\u015bci na temat zagro\u017cenia chorobami przenoszonymi przez kleszcze oraz stworzenie w\u015br\u00f3d Polak\u00f3w nawyku stosowania repelent\u00f3w.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[],"class_list":{"0":"post-89937","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-branding","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/89937","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=89937"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/89937\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=89937"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=89937"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=89937"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}