{"id":89767,"date":"2005-08-20T06:00:00","date_gmt":"2005-08-20T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/idea-zamienia-sie-w-orange\/"},"modified":"2005-08-20T06:00:00","modified_gmt":"2005-08-20T04:00:00","slug":"idea-zamienia-sie-w-orange","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/idea-zamienia-sie-w-orange.html","title":{"rendered":"Idea zamienia si\u0119 w Orange"},"content":{"rendered":"<p><P>wprowadzaj\u0105ce mark\u0119 Orange do Polski.<\/P><br \/>\n<P>Kampania reklamowa (ATL) pod has\u0142em &#8222;Idea \u0142\u0105czy si\u0119 z Orange&#8221; rozpocznie si\u0119 w pe\u0142ni od 1 wrze\u015bnia i b\u0119dzie prezentowana w g\u0142\u00f3wnych mediach w najbli\u017cszych tygodniach w ca\u0142ej Polsce.<\/P><br \/>\n<P>Kampania ma na celu poinformowanie Klient\u00f3w sieci Idea oraz opinii publicznej o zmianie marki sieci Idea na Orange. W kwietniu br. PTK Centertel poinformowa\u0142 o podj\u0119ciu decyzji dotycz\u0105cej zmiany marki sieci Idea na Orange.<\/P><br \/>\n<P>Media wykorzystywane w kampanii wprowadzaj\u0105cej mark\u0119 Orange do Polski to g\u0142\u00f3wne og\u00f3lnopolskie stacje telewizyjne, prasa (najwa\u017cniejsze dzienniki i tygodniki), radio, outdoor oraz Internet.<\/P><br \/>\n<P>Kampania reklamowa oparta jest na g\u0142\u00f3wnym przes\u0142aniu, \u017ce marka sieci Idea zostanie zast\u0105piona przez mark\u0119 Orange i jest to zwi\u0105zane z nowymi korzy\u015bciami dla polskich klient\u00f3w (&#8222;wi\u0119cej innowacji&#8221;, &#8222;wi\u0119kszy zasi\u0119g&#8221;).<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Rusza jedna z najbardziej wyczekiwanych kampanii. Polska Telefonia Kom\u00f3rkowa Centertel uruchamia od wrze\u015bnia dzia\u0142ania reklamowe&#8230;","protected":false},"author":1,"featured_media":89768,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-89767","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/89767","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=89767"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/89767\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/89768"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=89767"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=89767"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=89767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}