{"id":89752,"date":"2005-08-22T06:00:00","date_gmt":"2005-08-22T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/media-concept-planuje-dla-wolczanki\/"},"modified":"2005-08-22T06:00:00","modified_gmt":"2005-08-22T04:00:00","slug":"media-concept-planuje-dla-wolczanki","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/media-concept-planuje-dla-wolczanki.html","title":{"rendered":"Media Concept planuje dla W\u00f3lczanki"},"content":{"rendered":"<p><P>Celem kampanii jest budowa wizerunku firmy jako producenta odzie\u017cy nie tylko dla m\u0119\u017cczyzn, ale i dla kobiet w r\u00f3\u017cnym wieku. Promowane s\u0105 trzy marki: W\u00f3lczanka, brand typu casual &#8211; Lettfield oraz nowa w portfolio tego producenta kobieca marka Andre Renard.<\/P><br \/>\n<P>Kampania prowadzona jest na ponad 1000 billboard\u00f3w, backlight\u00f3w i no\u015bnik\u00f3w wielkoformatowych, w \u015brednich i du\u017cych miastach kraju. Dodatkowo reklamy pojawi\u0105 si\u0119 na \u015brodkach komunikacji miejskiej oraz w klubach i pubach w ca\u0142ej Polsce.<\/P><br \/>\n<P>Wsparciem dla ATL b\u0119d\u0105 dzia\u0142ania PR, sesje zdj\u0119ciowe w magazynach, promocje sprzeda\u017cy, materia\u0142y POS oraz konkurs dla klient\u00f3w W\u00f3lczanki.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Media Concept zaplanowa\u0142 i kupi\u0142 media do najwi\u0119kszej kampanii reklamowej w dotychczasowej historii firmy W\u00f3lczanka.","protected":false},"author":1,"featured_media":89753,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-89752","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/89752","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=89752"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/89752\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/89753"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=89752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=89752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=89752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}