{"id":89587,"date":"2005-08-26T06:00:00","date_gmt":"2005-08-26T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/fortuna-ma-moc\/"},"modified":"2005-08-26T06:00:00","modified_gmt":"2005-08-26T04:00:00","slug":"fortuna-ma-moc","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/tv\/fortuna-ma-moc.html","title":{"rendered":"Fortuna ma moc"},"content":{"rendered":"<p><P>og\u00f3lnopolskich stacjach telewizyjnych (TVP1, TVP2, TVP3, Polsat, TVN, TV4, TVN7) oraz wybranych kana\u0142ach tematycznych. 30-sekundowy spot, adresowany do ludzi m\u0142odych (18 &#8211; 39 lat) to drugie wsp\u00f3lne przedsi\u0119wzi\u0119cie reklamowe firmy Agros Nova i agencji DDB.<\/P><br \/>\n<P>Kampania to nast\u0119pny etap zapocz\u0105tkowanego przed trzema miesi\u0105cami re-launchu Fortuny, kt\u00f3ry w pierwszej fazie komunikowa\u0142a nowa identyfikacja wizualna, opracowana przez firm\u0119 Dragon Rouge: zmodyfikowany i bardziej s\u0142oneczny logotyp marki, cieplejszy, \u017c\u00f3\u0142to&nbsp;&#8211; zielony kod kolorystyczny opakowa\u0144 oraz ich zmieniony, nowoczesny kszta\u0142t (&#8222;prisma&#8221;). <\/P><br \/>\n<P>Kolejnym krokiem by\u0142o wprowadzenie w czerwcu do sprzeda\u017cy sok\u00f3w pomara\u0144czowych, kt\u00f3re nie maj\u0105 swego odpowiednika na rynku, z oryginaln\u0105 nut\u0105 smakow\u0105 i zapachow\u0105: figi, liczi i grantu.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"I&#8217;ve got the power! &#8211; przekonuje telewidz\u00f3w marka Fortuna w swojej nowej kampanii, kt\u00f3ra z impetem wystartowa\u0142a w siedmiu","protected":false},"author":1,"featured_media":89588,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9670],"tags":[],"class_list":{"0":"post-89587","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/89587","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=89587"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/89587\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/89588"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=89587"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=89587"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=89587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}