{"id":89214,"date":"2005-09-02T06:00:00","date_gmt":"2005-09-02T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nowy-reserved\/"},"modified":"2005-09-02T06:00:00","modified_gmt":"2005-09-02T04:00:00","slug":"nowy-reserved","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/nowy-reserved.html","title":{"rendered":"Nowy Reserved"},"content":{"rendered":"<p><P>Kampania wprowadza tak\u017ce has\u0142o reklamowe zadedykowane dla marki: &#8222;every fashion Reserved for me&#8221;. RE si\u0119gn\u0119\u0142o tak\u017ce po modeli z najznakomitszych mediola\u0144skich agencji, tych samych, kt\u00f3rzy wcze\u015bniej reklamowali min. Kenzo, Moschino, Versace, DKNY, Valentino, Yves Saint-Laurent, GUCCI, Jean Paul Gaultier, Chloe.<\/P><br \/>\n<P>Kampania ruszy\u0142a 1 wrze\u015bnia i b\u0119dzie trwa\u0142a 2 miesi\u0105ce. Swoim zasi\u0119giem obejmie du\u017ce miasta, w kt\u00f3rych s\u0105 salony Reserved.<\/P><br \/>\n<P>B\u0119dzie komunikowana min. outdoorowo &#8211; na billboardach, wallboardach, citilightach, \u015brodkach komunikacji miejskiej&nbsp;&#8211; min. w Warszawie, \u0141odzi, Poznaniu, w Tr\u00f3jmie\u015bcie, na \u015al\u0105sku, w Krakowie, we Wroc\u0142awiu, w Szczecinie, i innych du\u017cych miastach.<\/P><br \/>\n<P>B\u0119dzie wsparta dodatkowo promocj\u0105 w internecie (mailingi oraz reklamy w portalach), w prasie og\u00f3lnopolskiej (wi\u0119kszo\u015b\u0107 tytu\u0142\u00f3w modowych dla pa\u0144 i dla pan\u00f3w) oraz lokalnej (w wybranych miastach&nbsp;&#8211; reklamy i product-placement), w wielu materia\u0142ach drukowanych dystrybuowanych poprzez salony Reserved oraz poprzez niezale\u017cne \u017ar\u00f3d\u0142a, w Centrach Handlowych, w czasopismach sprzeda\u017cowych.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Od pierwszego wrze\u015bnia rusza akcja rozpoczynaj\u0105ca budowanie nowego wizerunku marki odzie\u017cowej Reserved.","protected":false},"author":1,"featured_media":89215,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-89214","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/89214","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=89214"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/89214\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/89215"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=89214"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=89214"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=89214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}