{"id":89004,"date":"2005-09-06T06:00:00","date_gmt":"2005-09-06T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/cien-nowe-medium-dla-reklamy\/"},"modified":"2005-09-06T06:00:00","modified_gmt":"2005-09-06T04:00:00","slug":"cien-nowe-medium-dla-reklamy","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/inne\/cien-nowe-medium-dla-reklamy.html","title":{"rendered":"Cie\u0144 &#8211; nowe medium dla reklamy?"},"content":{"rendered":"<p><P>Tokijskiego nie powinna dziwi\u0107. Japo\u0144czycy znale\u017ali spos\u00f3b, by wy\u015bwietla\u0107 reklamy na&#8230; ludzkim cieniu.<\/P><br \/>\n<P>Dzia\u0142anie nietypowego systemu prezentacyjnego opiera si\u0119 na jednym z podstawowych praw optyki: \u015bwiat\u0142o bia\u0142e mo\u017cna uzyska\u0107 mieszaj\u0105c barwy podstawowe: czerwon\u0105, zielon\u0105 i niebiesk\u0105. Dlatego prezentowany na \u015bcianie kolorowy obraz staje si\u0119 niewidoczny, je\u015bli &#8222;zas\u0142ania&#8221; go bia\u0142e \u015bwiat\u0142o, powstaj\u0105ce w wyniku po\u0142\u0105czenia niezale\u017cnych strumieni w barwie kolor\u00f3w podstawowych. Jednak gdy kto\u015b zas\u0142oni jedno ze \u017ar\u00f3de\u0142 \u015bwiat\u0142a, kolory przestaj\u0105 si\u0119 &#8222;uzupe\u0142nia\u0107&#8221; i na \u015bcianie pojawia si\u0119 barwny obraz. W ten spos\u00f3b gdy cie\u0144&nbsp;&#8211; tak\u017ce poruszaj\u0105cy si\u0119&nbsp;&#8211; znajduje si\u0119 na murze, &#8222;ods\u0142ania&#8221; pierwotn\u0105 prezentacj\u0119. <\/P><br \/>\n<P>Nietypowe rozwi\u0105zanie do u\u017cycia komercyjnego b\u0119dzie gotowe ju\u017c w marcu 2006 r. Znajdzie zastosowanie nie tylko w reklamie&nbsp;&#8211; naukowcy sugeruj\u0105, \u017ce mo\u017ce by\u0107 wykorzystywane tak\u017ce do oznaczania ulic.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Reklama wdziera si\u0119 w coraz to nowe dziedziny naszego \u017cycia, tote\u017c informacja o najnowszym odkryciu naukowc\u00f3w z Uniwersytetu&#8230;","protected":false},"author":1,"featured_media":89005,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[47],"tags":[],"class_list":{"0":"post-89004","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-inne","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/89004","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=89004"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/89004\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/89005"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=89004"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=89004"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=89004"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}