{"id":88627,"date":"2005-09-13T06:00:00","date_gmt":"2005-09-13T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/product-placement-skuteczniejszy\/"},"modified":"2005-09-13T06:00:00","modified_gmt":"2005-09-13T04:00:00","slug":"product-placement-skuteczniejszy","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/product-placement-skuteczniejszy.html","title":{"rendered":"Product placement skuteczniejszy"},"content":{"rendered":"<p><P>czy innych programach telewizyjnych (tzw. product placement) mog\u0105 by\u0107 skuteczniejsze ni\u017c klasyczna reklama.<\/P><br \/>\n<P>Z bada\u0144 FIND\/SVP wynika, \u017ce dwukrotnie wi\u0119cej konsument\u00f3w jest zainteresowanych danym produktem, je\u015bli pojawi si\u0119 on w serialu lub programie telewizyjnym, ni\u017c je\u017celi jest on widoczny tylko w spotach reklamowych.<\/P><br \/>\n<P>A\u017c 52 proc. ankietowanych przez FIND\/SVP konsument\u00f3w by\u0142o gotowych kupi\u0107 produkt, kt\u00f3ry widzieli w programie telewizyjnym, podczas gdy tylko 23 proc. &#8211; zobaczony w spocie reklamowym. <\/P><br \/>\n<P>47 proc. badanych przez FIND\/SVP, uwa\u017ca za naturalne reklamowanie danego produktu w sitcomach, 36 proc. &#8211; w filmach fabularnych, a 25 proc. w programach typu reality show. <\/P><br \/>\n<P>W badaniu uczestniczy\u0142a grupa 1000 konsument\u00f3w.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Wed\u0142ug raportu firmy analitycznej FIND\/SVP, umieszczanie dyskretnych reklam produkt\u00f3w w najpopularniejszych serialach&#8230;","protected":false},"author":1,"featured_media":88628,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-88627","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/88627","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=88627"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/88627\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/88628"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=88627"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=88627"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=88627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}