{"id":88615,"date":"2005-09-13T06:00:00","date_gmt":"2005-09-13T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/gazeta-pl-targetuje-behawioralnie\/"},"modified":"2005-09-13T06:00:00","modified_gmt":"2005-09-13T04:00:00","slug":"gazeta-pl-targetuje-behawioralnie","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/digital\/internet\/gazeta-pl-targetuje-behawioralnie.html","title":{"rendered":"Gazeta.pl targetuje behawioralnie"},"content":{"rendered":"<p><P>na portalu. Do cel\u00f3w analitycznych zosta\u0142o stworzone oprogramowanie identyfikuj\u0105ce osoby, kt\u00f3re by\u0142y obecne na sprofilowanych serwisach, a nast\u0119pnie odwiedza\u0142y inne strony w ramach portalu. <\/P><br \/>\n<P>W chwili obecnej w ofercie znajduje si\u0119 12 profili behawioralnych: motoryzacja, zakupy, dom, inwestycje, pieni\u0105dze, biznes, kobieta, kulinaria, podr\u00f3\u017ce, wiadomo\u015bci, zdrowie, rodzice. Z czasem portal przewiduje zwi\u0119kszenie ilo\u015bci oferowanych profili. Obecnie w ramach profilu mo\u017cna zakupi\u0107 ods\u0142ony i u\u017cytkownik\u00f3w w oparciu o 1, 7, 14, 21 i 28 dni. <\/P><br \/>\n<P>Portal Gazeta.pl jest pierwszym, kt\u00f3ry wprowadza tego rodzaju us\u0142ug\u0119 na rynku polskim.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"8 wrze\u015bnia portal Gazeta.pl wprowadzi\u0142 targetowanie behawioralne, czyli emisj\u0119 reklam w oparciu o zachowanie u\u017cytkownik\u00f3w&#8230;","protected":false},"author":1,"featured_media":88616,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9676],"tags":[],"class_list":{"0":"post-88615","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-internet","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/88615","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=88615"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/88615\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/88616"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=88615"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=88615"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=88615"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}