{"id":88551,"date":"2005-09-14T06:00:00","date_gmt":"2005-09-14T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/wittchen-na-jesien\/"},"modified":"2005-09-14T06:00:00","modified_gmt":"2005-09-14T04:00:00","slug":"wittchen-na-jesien","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/wittchen-na-jesien.html","title":{"rendered":"Wittchen na jesie\u0144"},"content":{"rendered":"<p><P>Celem kampanii jest ugruntowanie wizerunku marki Wittchen jako nowoczesnej i luksusowej, kt\u00f3ra w swojej ofercie posiada szerok\u0105 gam\u0119 produkt\u00f3w dla kobiet i m\u0119\u017cczyzn w r\u00f3\u017cnym wieku. <\/P><br \/>\n<P>&#8211; Buduj\u0105c platform\u0119 komunikacji dla marki Wittchen wysz\u0142y\u015bmy od charakterystycznej mandali; znaku, kt\u00f3ry jest kojarzony z firm\u0105 Wittchen oraz claimu marki &#8222;tw\u00f3rcza elegancja&#8221;&nbsp;&#8211; komentuje Karolina \u0141appo. &#8211; Zaproponowa\u0142y\u015bmy stworzenie komunikacji opartej na symetrii, kt\u00f3ra konsekwentnie stosowana stanie si\u0119 znakiem rozpoznawczym firmy Wittchen&nbsp;&#8211; dodaje Patrycja Kuhn.<\/P><br \/>\n<P>Po raz pierwszy w historii firmy kampania zosta\u0142a zrealizowana z du\u017cym rozmachem a zdj\u0119cia robi\u0142 czo\u0142owy polski fotograf Robert Wola\u0144ski.<\/P><br \/>\n<P>Na potrzeby kampanii Ad Ants przygotowa\u0142o layouty prasowe, kt\u00f3re pojawi\u0105 si\u0119 w najbardziej poczytnych kobiecych tytu\u0142ach i tygodnikach opiniotw\u00f3rczych. Ad Ants przygotowa\u0142o r\u00f3wnie\u017c plakaty do salon\u00f3w oraz film promocyjny emitowany w salonach. <\/P><br \/>\n<P>Kampania potrwa od pa\u017adziernika 2005 do stycznia 2006.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Agencja Reklamowa Ad Ants przygotowa\u0142a dla firmy Wittchen kampani\u0119 reklamow\u0105 na sezon jesienno-zimowy 2005\/2006.","protected":false},"author":1,"featured_media":88552,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-88551","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/88551","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=88551"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/88551\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/88552"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=88551"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=88551"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=88551"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}