{"id":88409,"date":"2005-09-16T06:00:00","date_gmt":"2005-09-16T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nowa-zafira-wyladowala\/"},"modified":"2005-09-16T06:00:00","modified_gmt":"2005-09-16T04:00:00","slug":"nowa-zafira-wyladowala","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/nowa-zafira-wyladowala.html","title":{"rendered":"Nowa Zafira wyl\u0105dowa\u0142a"},"content":{"rendered":"<p><P>\u015bwiadomo\u015b\u0107 marki i generuj\u0105ca zainteresowanie now\u0105 Zafir\u0105 prowadzona jest w stacjach TV (m.in. TVP, TVN, TVN 24), dziennikach og\u00f3lnopolskich i tygodnikach (m.in. Gazeta Wyborcza, Polityka, Newsweek) a tak\u017ce w Internecie. <\/P><br \/>\n<P>Wsparciem dla kampanii mediowej s\u0105 dzia\u0142ania gwarantuj\u0105ce zindywidualizowane i bezpo\u015brednie dotarcie do potencjalnych nabywc\u00f3w nowej Zafiry w wybranych regionach kraju. <\/P><br \/>\n<P>W du\u017cych biurowcach najwi\u0119kszych polskich miast zorganizowano ekspozycj\u0119 materia\u0142u reklamowego, a zaproszenia rozdawane s\u0105 przez hostessy w strojach spadochroniarzy, nawi\u0105zuj\u0105cych do kreacji w spocie TV i materia\u0142ach drukowanych.<\/P><br \/>\n<P>Za przygotowanie kampanii odpowiedzialna jest agencja McCann Erickson, za planowanie i zakup mediow &#8211; Universal McCann.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"9 wrze\u015bnia rozpocz\u0119\u0142a si\u0119 kampania reklamowa wprowadzaj\u0105ca na polski rynek nowego Opla Zafir\u0119. Kampania ATL buduj\u0105ca&#8230;","protected":false},"author":1,"featured_media":88410,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-88409","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/88409","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=88409"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/88409\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/88410"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=88409"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=88409"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=88409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}