{"id":8836,"date":"2012-01-31T13:53:11","date_gmt":"2012-01-31T12:53:11","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/saatchi-saatchi-wspomaga-debiut-kapsulek-pioracych-ariela\/"},"modified":"2012-01-31T13:53:11","modified_gmt":"2012-01-31T12:53:11","slug":"saatchi-saatchi-wspomaga-debiut-kapsulek-pioracych-ariela","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/saatchi-saatchi-wspomaga-debiut-kapsulek-pioracych-ariela.html","title":{"rendered":"Saatchi &#038; Saatchi wspomaga debiut kapsu\u0142ek pior\u0105cych Ariela"},"content":{"rendered":"<p>Polska kampania telewizyjna rozpocz\u0119\u0142a si\u0119 w po\u0142owie stycznia 2012 r.<\/p>\n<p>Kampania adresowana do kobiet w wieku 25-59 doceniaj\u0105cych prostot\u0119 i wygod\u0119 efektywnego prania, ma na celu wsparcie komunikacyjne wprowadzanych na polski rynek pierwszych kapsu\u0142ek pior\u0105cych.<\/p>\n<p>Ide\u0105 przekazu ma by\u0107 uzmys\u0142owienie kupuj\u0105cym si\u0142y jednej kapsu\u0142ki. W spocie telewizyjnym matka radzi synowi, jak spra\u0107 trudne plamy przy u\u017cyciu jednej, ma\u0142ej kapsu\u0142ki pior\u0105cej. Syn przekonuje si\u0119 o prostocie rozwi\u0105zania, jak r&oacute;wnie\u017c o jego skuteczno\u015bci &#8211; wszystkie plamy znikaj\u0105.<\/p>\n<p>Kampania telewizyjna zosta\u0142a zaplanowana przez dom mediowy Mediacom.<\/p>\n<p>Produkt jest dost\u0119pny w sklepach ju\u017c od ko\u0144ca 2011 roku w dw&oacute;ch wariantach: do prania bia\u0142ego oraz do kolor&oacute;w.<\/p>\n","protected":false},"excerpt":{"rendered":"Agencja reklamowa Saatchi &amp; Saatchi Poland jest tw&oacute;rc\u0105 mi\u0119dzynarodowej kampanii wprowadzaj\u0105cej na rynek pierwsze kapsu\u0142ki pior\u0105ce Ariel.","protected":false},"author":1,"featured_media":8837,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[831,200,179],"class_list":{"0":"post-8836","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-mediacom","9":"tag-reklama","10":"tag-saatchi-saatchi","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/8836","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=8836"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/8836\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/8837"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=8836"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=8836"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=8836"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}