{"id":87990,"date":"2005-09-23T06:00:00","date_gmt":"2005-09-23T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/ogilvy-interactive-wprowadza-smailme\/"},"modified":"2005-09-23T06:00:00","modified_gmt":"2005-09-23T04:00:00","slug":"ogilvy-interactive-wprowadza-smailme","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/digital\/internet\/ogilvy-interactive-wprowadza-smailme.html","title":{"rendered":"Ogilvy Interactive wprowadza SmailMe"},"content":{"rendered":"

marketingowej z konsumentem SmailMe. Autorem tego nowatorskiego na polskim rynku rozwi\u0105zania jest firma Webtel – Interactive Solutions. <\/P>
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SmailMe, dost\u0119pna pod adresem www.smailme.pl<\/A>, to nowe, automatyczne i wielokana\u0142owe narz\u0119dzie komunikacji konsumenta z jego ulubion\u0105 mark\u0105. S\u0142u\u017cy do nawi\u0105zania indywidualnego kontaktu z konsumentem, kt\u00f3ry zareagowa\u0142 na kampani\u0119 prowadzon\u0105 w dowolnych \u015brodkach masowego przekazu i zg\u0142osi\u0142 sw\u00f3j udzia\u0142 w projekcie wysy\u0142aj\u0105c SMS o po\u017c\u0105danej tre\u015bci. <\/P>
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Platforma pozwala na zautomatyzowan\u0105 obs\u0142ug\u0119 zainicjowanego przez konsumenta kontaktu wtajemniczaj\u0105c go, krok po kroku, w szczeg\u00f3\u0142y projektu. U\u0142atwia to komunikacj\u0119 akcji w mediach, gdzie mo\u017cna skr\u00f3ci\u0107 przekaz reklamowy do niezb\u0119dnego minimum. SmailMe uzupe\u0142nia zakres us\u0142ug interaktywnych dost\u0119pnych na rynku i potrafi to robi\u0107 w spos\u00f3b kompleksowy i automatyczny. <\/P>
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Swoje pierwsze zastosowanie platforma znalaz\u0142a w kampanii przygotowanej przez OgilvyInteractive dla Gillette. Launchowi najnowszej maszynki do golenia Gillette M3Power, kt\u00f3ra zosta\u0142a wprowadzona na rynek 8 wrze\u015bnia br. towarzyszy kampania internetowa. Planowaniem medi\u00f3w zaj\u0105\u0142 si\u0119 MindShare.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Agencje OgilvyInteractive i OgilvyOne przygotowa\u0142y identyfikacj\u0119 wizualn\u0105 oraz stron\u0119 internetow\u0105 nowej platformy komunikacji…","protected":false},"author":1,"featured_media":87991,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9676],"tags":[],"class_list":{"0":"post-87990","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-internet","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/87990","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=87990"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/87990\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/87991"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=87990"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=87990"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=87990"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}