{"id":87987,"date":"2005-09-23T06:00:00","date_gmt":"2005-09-23T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/metroreklama-zapachow-2\/"},"modified":"2005-09-23T06:00:00","modified_gmt":"2005-09-23T04:00:00","slug":"metroreklama-zapachow-2","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/metroreklama-zapachow-2.html","title":{"rendered":"Metroreklama zapach\u00f3w"},"content":{"rendered":"<p><P>na ulice Warszawy i Krakowa. W historii polskich kampanii reklamowych perfum tego typu no\u015bnik wykorzystano po raz pierwszy. <\/P><br \/>\n<P>Kampania, przygotowana przez dom mediowy Optimedia, jest adresowana do m\u0142odych mieszka\u0144c\u00f3w miast. Jej celem jest wprowadzenie nowego zapachu na rynek.<\/P><br \/>\n<P>Reklamowe samochody je\u017cd\u017c\u0105 po centrach Warszawy i Krakowa od 19 wrze\u015bnia, wed\u0142ug ustalonej trasy, w grupach po 5-10 pojazd\u00f3w.<\/P><br \/>\n<P>Kreacj\u0119 kampanii adaptowano do polskich potrzeb. Opracowaniem graficznym reklam na samochodach zaj\u0119\u0142a si\u0119 firma Greenfisch Studios. Same samochody udost\u0119pni\u0142a firma A2&nbsp;&#8211; Advertising &amp; Marketing S.A.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Sznury jednakowych samochod\u00f3w Smart oklejonych reklam\u0105 nowych perfum Emporio Armani &quot;Emporio City Glam&quot; wyruszy\u0142y&#8230;","protected":false},"author":1,"featured_media":87988,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-87987","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/87987","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=87987"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/87987\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/87988"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=87987"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=87987"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=87987"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}