{"id":87972,"date":"2005-09-23T08:36:59","date_gmt":"2005-09-23T06:36:59","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/metroreklama-zapachow\/"},"modified":"2005-09-23T08:36:59","modified_gmt":"2005-09-23T06:36:59","slug":"metroreklama-zapachow","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/metroreklama-zapachow.html","title":{"rendered":"Metroreklama zapach\u00f3w"},"content":{"rendered":"<p>Kampania, przygotowana przez dom mediowy Optimedia, jest adresowana do m\u0142odych mieszka\u0144c\u00f3w miast. Jej celem jest wprowadzenie nowego zapachu na rynek.<\/p>\n<p>Nowe perfumy wyr\u00f3\u017cnia ich charakter. Kobietom maj\u0105 dodawa\u0107 splendoru, czaru i blasku, za\u015b m\u0119\u017cczyznom &#8211; charyzmy. Emporio City Glam zosta\u0142y opracowane w dw\u00f3ch wariantach zapachowych odpowiednio r\u00f3\u017cnych dla ka\u017cdej z p\u0142ci. Opr\u00f3cz zapachu wyr\u00f3\u017cnia je kolorystyka, kt\u00f3ra jest wa\u017cnym elementem w ka\u017cdym duecie zapach\u00f3w linii Emporio. W przypadku perfum dla &#8222;niej&#8221; opakowanie ma kolor r\u00f3\u017cowy, za\u015b w wersji dla &#8222;niego&#8221; &#8211; czarny. <\/p>\n<p>Reklamowe samochody je\u017cd\u017c\u0105 po centrach Warszawy i Krakowa od 19 wrze\u015bnia, wed\u0142ug ustalonej trasy, w grupach po 5-10 pojazd\u00f3w.<\/p>\n<p> &#8222;Smart to samoch\u00f3d adresowany do aktywnych mieszka\u0144c\u00f3w miast &#8211; podobnie jak nowy zapach  Emporio City Glam. Grup\u0105 celow\u0105 produktu s\u0105 ludzie potrafi\u0105cy korzysta\u0107 z urok\u00f3w \u017cycia w du\u017cym mie\u015bcie&#8221; &#8211; powiedzia\u0142a  Adriana St\u0119pniewska, Account Manager z Optimedia Poland.<\/p>\n","protected":false},"excerpt":{"rendered":"Sznury jednakowych samochod\u00f3w Smart oklejonych reklam\u0105  nowych perfum Emporio Armani &#8222;Emporio City Glam&#8221; wyruszy\u0142y na ulice Warszawy i Krakowa. W historii polskich kampanii reklamowych perfum tego typu no\u015bnik wykorzystano po raz pierwszy.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-87972","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/87972","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=87972"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/87972\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=87972"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=87972"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=87972"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}