{"id":87850,"date":"2005-09-26T08:12:16","date_gmt":"2005-09-26T06:12:16","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/just-dla-allegro\/"},"modified":"2005-09-26T08:12:16","modified_gmt":"2005-09-26T06:12:16","slug":"just-dla-allegro","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/just-dla-allegro.html","title":{"rendered":"Just dla Allegro"},"content":{"rendered":"<p>Celem kampanii jest podkre\u015blenie, \u017ce Allegro to nie tylko serwis aukcyjny, gdzie mo\u017cna co\u015b kupi\u0107 i sprzeda\u0107. Allegro to przede wszystkim spo\u0142eczno\u015b\u0107 u\u017cytkownik\u00f3w i miejsce kontaktu pomi\u0119dzy lud\u017ami. Claim wykorzystany w kampanii See You&#8230; zach\u0119ca do w\u0142\u0105czenia si\u0119 do tej spo\u0142eczno\u015bci.<\/p>\n<p>Za kreacj\u0119 kampanii odpowiada Just. Zakupem medi\u00f3w zaj\u0105\u0142 si\u0119 dom mediowy Media Concept. Just pracuje dla takich marek, jak Bank BPH, PZU, PZU \u017bycie, \u017bywiec, Warka, VW, Amica, Animex (Morlinki), Tub\u0105dzin, Imperial Tobacco Polska, Komfort, Polpharma, PKP Intercity oraz TVN Turbo i TVN Style. <\/p>\n","protected":false},"excerpt":{"rendered":"Just jest autorem pierwszej kampanii wizerunkowej marki Allegro. Pod  koniec wrze\u015bnia pojawi\u0105 si\u0119 reklamy w telewizji, kinie, radiu oraz na no\u015bnikach zewn\u0119trznych. Allegro jest najwi\u0119kszym polskim serwisem aukcyjnym. Posiada ok. 80 proc. udzia\u0142u w rynku.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-87850","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/87850","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=87850"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/87850\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=87850"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=87850"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=87850"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}