{"id":8772,"date":"2012-02-01T16:09:15","date_gmt":"2012-02-01T15:09:15","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/lot-przedluza-wspolprace-z-universal-mccann\/"},"modified":"2012-02-01T16:09:15","modified_gmt":"2012-02-01T15:09:15","slug":"lot-przedluza-wspolprace-z-universal-mccann","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/lot-przedluza-wspolprace-z-universal-mccann.html","title":{"rendered":"LOT przed\u0142u\u017ca wsp\u00f3\u0142prac\u0119 z Universal McCann"},"content":{"rendered":"<p>Polski przewo\u017anik korzysta z us\u0142ug firmy przy zakupie medi&oacute;w wszystkich kampanii reklamowych globalnie od 2007 roku.<\/p>\n<p>Wsp&oacute;\u0142praca z Universal McCann zosta\u0142a przed\u0142u\u017cona w wyniku przetargu przeprowadzonego przez PLL LOT. Zaprezentowana podczas przetargu strategia zwyci\u0119skiego domu mediowego b\u0119dzie wdra\u017cana ju\u017c przy najbli\u017cszej kampanii polskiego przewo\u017anika.<\/p>\n<p>Decyzja o kontynuacji wsp&oacute;\u0142pracy z Universal McCann podyktowana jest najbardziej adekwatn\u0105 do briefu oraz efektywn\u0105 kosztowo strategi\u0105 mediow\u0105 zaprezentowan\u0105 przez ten dom mediowy &#8211; m&oacute;wi Dorota Haller, dyrektor marketingu i Produktu PLL LOT.<\/p>\n<p>Dotychczasowa wsp&oacute;\u0142praca LOT-u i Universal McCann b\u0119dzie dalej rozwijana dzi\u0119ki m.in. rozwi\u0105zaniom, kt&oacute;re maj\u0105 wp\u0142yn\u0105\u0107 na efektywniejszy zakup medi&oacute;w, a to z kolei ma pozwoli\u0107 poprawi\u0107 skuteczno\u015b\u0107 kampanii.<\/p>\n","protected":false},"excerpt":{"rendered":"Polskie Linie Lotnicze LOT przed\u0142u\u017c\u0105 umow\u0119 z domem mediowym Universal McCann.","protected":false},"author":1,"featured_media":8773,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[583,224],"class_list":{"0":"post-8772","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-lot","9":"tag-universal-mccann","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/8772","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=8772"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/8772\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/8773"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=8772"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=8772"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=8772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}