{"id":87621,"date":"2005-09-29T06:00:00","date_gmt":"2005-09-29T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/kolejny-etap-kampanii-western-union\/"},"modified":"2005-09-29T06:00:00","modified_gmt":"2005-09-29T04:00:00","slug":"kolejny-etap-kampanii-western-union","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/kolejny-etap-kampanii-western-union.html","title":{"rendered":"Kolejny etap kampanii Western Union"},"content":{"rendered":"<p><P>Kampania Western Union obejmie swym zasi\u0119giem teraz ca\u0142ego kraju i ma na celu promocj\u0119 krajowych i mi\u0119dzynarodowych transfer\u00f3w pieni\u0119\u017cnych. Oparta jest na warto\u015bciach rodzinnych, a jej has\u0142em przewodnim jest: &#8222;Przesy\u0142asz co\u015b cenniejszego ni\u017c tylko pieni\u0105dze&#8221;. <\/P><br \/>\n<P>Grup\u0105 docelow\u0105 jest szeroka rzesza odbiorc\u00f3w chc\u0105cych transferowa\u0107 pieni\u0105dze, bez wzgl\u0119du na wiek czy p\u0142e\u0107.<\/P><br \/>\n<P>Kampania, opr\u00f3cz cel\u00f3w wizerunkowych, ma za zadanie utrzymanie pozycji Western Union jako \u015bwiatowego lidera na rynku transfer\u00f3w pieni\u0119\u017cnych. Do realizacji trzeciej cz\u0119\u015bci kampanii wykorzystano spoty o d\u0142ugo\u015bci 15&#8221; i 30&#8221;, kt\u00f3re b\u0119d\u0105 emitowane w stacjach telewizyjnych: TVP1, TVP2, TV Polonia, Polsat, TV4, TVN i TVN7.<\/P><br \/>\n<P>Kampania potrwa do ko\u0144ca pa\u017adziernika br. Za zakup medi\u00f3w odpowiedzialna jest agencja Starcom.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"3 pa\u017adziernika ruszy kolejny etap kampanii wizerunkowej firmy Western Union, \u015bwiatowego lidera na rynku transfer\u00f3w pieni\u0119\u017cnych.","protected":false},"author":1,"featured_media":87622,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-87621","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/87621","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=87621"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/87621\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/87622"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=87621"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=87621"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=87621"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}