{"id":87611,"date":"2005-09-29T08:27:25","date_gmt":"2005-09-29T06:27:25","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nowa-kampania-mcdonalda\/"},"modified":"2005-09-29T08:27:25","modified_gmt":"2005-09-29T06:27:25","slug":"nowa-kampania-mcdonalda","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/nowa-kampania-mcdonalda.html","title":{"rendered":"Nowa kampania McDonalda"},"content":{"rendered":"

W sk\u0142ad kanapki Big Tasty wchodzi du\u017cy hamburger wo\u0142owy, \u015bwie\u017ca cebula, pomidory, ser Ementaler, sa\u0142ata Iceberg oraz sos. Cena kanapki wyniesie 8,99 z\u0142, w McZestawie – 12,99 z\u0142. <\/p>\n

Promocj\u0119 Big Tasty wspiera reklama telewizyjna emitowana w stacjach: TVP1, TVP2, TVP3, TVN, Polsat, TV4, TVN7, Tele 5, TV Puls, Animal Planet, Romantica, Hallmark, Europa Europa, Ale Kino, National Geographic, Planet, Canal+ Sport. W restauracjach znajd\u0105 si\u0119 materia\u0142y POP: slajdy, plakaty, banery, i naklejki.<\/p>\n

Desery porzeczkowe b\u0119d\u0105 si\u0119 pojawia\u0107 w restauracjach od 5 pa\u017adziernika – ka\u017cdy lokal wprowadza je do sprzeda\u017cy indywidualnie – w zale\u017cno\u015bci od wyczerpania linii deser\u00f3w czeko-wi\u015bniowych. W sk\u0142ad nowej linii deser\u00f3w wchodz\u0105:
\n– Deser Premiere w cenie 5,50 z\u0142,
\n– Ciastko porzeczkowe w cenie 3,20 z\u0142,
\n– Lody porzeczkowe w cenie 3,50 z\u0142,
\n– McFlurry porzeczkowe w cenie 3,70z\u0142.
\nNowe desery uzupe\u0142ni\u0105 sta\u0142\u0105 ofert\u0119 menu.<\/p>\n

O porzeczkowej promocji informowa\u0107 b\u0119d\u0105 materia\u0142y POP w restauracjach: plakaty, slajdy i podwieszki. Informacje o wszystkich promocjach zostan\u0105 umieszczone tak\u017ce na stronie internetowej www.mcdonalds.pl. Opraw\u0119 marketingow\u0105 obu promocji przygotowano we wsp\u00f3\u0142pracy z agencj\u0105 DDB Warszawa. Za zakup medi\u00f3w odpowiada Optimum Media.<\/p>\n","protected":false},"excerpt":{"rendered":"28 wrze\u015bnia do menu restauracji McDonald’s w ca\u0142ej Polsce wr\u00f3ci\u0142a kanapka „Big Tasty”. Od przysz\u0142ego tygodnia w ofercie pojawi si\u0119 tak\u017ce linia porzeczkowych deser\u00f3w.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-87611","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/87611","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=87611"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/87611\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=87611"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=87611"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=87611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}