{"id":87609,"date":"2005-09-29T08:41:00","date_gmt":"2005-09-29T06:41:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/euro-rscg-warsaw-z-nowa-kampania-sokow\/"},"modified":"2005-09-29T08:41:00","modified_gmt":"2005-09-29T06:41:00","slug":"euro-rscg-warsaw-z-nowa-kampania-sokow","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/euro-rscg-warsaw-z-nowa-kampania-sokow.html","title":{"rendered":"Euro RSCG Warsaw z now\u0105 kampani\u0105 sok\u00f3w"},"content":{"rendered":"<p>Celem kampanii jest utrzymanie innowacyjnego i aspiracyjnego wizerunku marki oraz zakomunikowanie kluczowych sytuacji spo\u017cycia soku Owoce \u015awiata. <\/p>\n<p>Koncept kreatywny nowej serii reklam opiera si\u0119 na plastycznej formie wyrazu zar\u00f3wno w filmie reklamowym jak i w layoutach prasowych i oparty jest na radosnej kolorystyce. Oryginalnemu obrazowi towarzysz\u0105 nowoczesne aran\u017cacje przeboju Skald\u00f3w i komunikat przypominaj\u0105cy, \u017ce ka\u017cdy pow\u00f3d jest dobry, by dobrze si\u0119 bawi\u0107. <\/p>\n<p>Kampania telewizyjna b\u0119dzie emitowana w stacjach: TVP, Polsat, TVN, TVN7, MTV, VIVA. <\/p>\n<p>Layouty prasowe zosta\u0142y zaplanowane w cotygodniowym pi\u0105tkowym dodatku do Gazety Wyborczej &#8222;Co jest grane&#8221;, portalach Max Magazine i Studentnews oraz miesi\u0119cznikach: Activist, Eurostudent, Semestr. Planowaniem i zakupem medi\u00f3w zaj\u0105\u0142 si\u0119 dom mediowy Initiative Media.    <\/p>\n","protected":false},"excerpt":{"rendered":"26 wrze\u015bnia ruszy\u0142a nowa kampania reklamowa sok\u00f3w Tymbark &#8222;Owoce \u015awiata&#8221; (Maspex Wadowice) przygotowana przez Euro RSCG Warsaw. Obejmuje ona kampani\u0119 telewizyjn\u0105, w ramach kt\u00f3rej przygotowane zosta\u0142y 3 rodzaje 15 sekundowych spot\u00f3w reklamowych: &#8222;Kaktus&#8221;, &#8222;Limonka&#8221;, oraz &#8222;Banan&#8221; oraz kampani\u0119 prasow\u0105.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-87609","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/87609","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=87609"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/87609\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=87609"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=87609"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=87609"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}