{"id":8742,"date":"2012-02-02T14:53:50","date_gmt":"2012-02-02T13:53:50","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/magazyny-newsweek-zarobil-w-2011-r-najwiecej\/"},"modified":"2012-02-02T14:53:50","modified_gmt":"2012-02-02T13:53:50","slug":"magazyny-newsweek-zarobil-w-2011-r-najwiecej","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/prasa\/magazyny-newsweek-zarobil-w-2011-r-najwiecej.html","title":{"rendered":"Magazyny: Newsweek zarobi\u0142 w 2011 r. najwi\u0119cej"},"content":{"rendered":"<p>Jak wynika z danych firmy Kantar Media (poprzednio Expert Monitor), w roku 2011 Newsweek zarobi\u0142 na reklamach 122,1 mln z\u0142, o 1,2 proc. mniej ni\u017c w roku 2010.<\/p>\n<p>W zestawieniu najlepiej zarabiaj\u0105cych magazyn&oacute;w znalaz\u0142y si\u0119 r&oacute;wnie\u017c tygodnik Wprost, kt&oacute;remu reklamodawcy zapewnili 112,5 mln z\u0142 (31,3 proc. zysku) oraz tygodnik Tele Tydzie\u0144 &#8211; 107,7 mln (21,2 proc. wi\u0119cej).<\/p>\n<p>Na kolejnej pozycji znalaz\u0142y si\u0119: miesi\u0119cznik Tw&oacute;j Styl, kt&oacute;ry zarobi\u0142 104,4 mln z\u0142 (wi\u0119cej o 67,6 proc.), dwutygodnik Viva &#8211; 87,0 mln z\u0142 (17,3 proc. zysku), Polityka &#8211; 77,1 mln (mniej o 11,7 proc.) oraz Claudia &#8211; 61,6 mln (mniej o 1,8 proc. w stosunku do 2010 r.)<\/p>\n<p>Dalsze miejsca zaj\u0119\u0142y magazyny: Gala &#8211; 51,6 mln (wi\u0119cej o 16,9 proc.), Przyjaci&oacute;\u0142ka &#8211; 48,7 mln (mniej o 3,9 proc.) oraz \u015awiat Kobiety &#8211; 48,2 mln (wi\u0119cej o 88,6 proc. w por&oacute;wnaniu z 2010 r.).<\/p>\n<p><em>Zestawienie, przygotowane przez firm\u0119 Kantar Media, opracowano na podstawie danych cennikowych netto, bez uwzgl\u0119dniania indywidualnie negocjowanych rabat&oacute;w.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"W roku 2011 wp\u0142ywy reklamowe magazyn&oacute;w wynios\u0142y 2,6 mld z\u0142 i by\u0142y o 11,3 proc. wy\u017csze ni\u017c w roku 2010.&nbsp;Najwi\u0119cej zarobi\u0142 Newsweek Polska.","protected":false},"author":1,"featured_media":8743,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9673],"tags":[1380,177,767,1364,348],"class_list":{"0":"post-8742","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-prasa","8":"tag-kantar-media","9":"tag-newsweek","10":"tag-polityka","11":"tag-wplywy-reklamowe","12":"tag-wprost","13":"cs-entry","14":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/8742","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=8742"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/8742\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/8743"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=8742"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=8742"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=8742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}