{"id":8718,"date":"2012-02-02T19:27:03","date_gmt":"2012-02-02T18:27:03","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/adreport-kampania-tygodnia-23-29-stycznia-2012-r\/"},"modified":"2012-02-02T19:27:03","modified_gmt":"2012-02-02T18:27:03","slug":"adreport-kampania-tygodnia-23-29-stycznia-2012-r","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/adreport-kampania-tygodnia-23-29-stycznia-2012-r.html","title":{"rendered":"AdReport: kampania tygodnia 23-29 stycznia 2012 r."},"content":{"rendered":"<p>Kampania firmy Procter &amp; Gamble &#8222;Do\u0142\u0105cz do najostrzejszej dru\u017cyny Gillette&#8221; reklamuje najnowsz\u0105 maszynk\u0119 do golenia Gillette.<\/p>\n<p>Produkt jest intensywnie promowany na portalu WP.pl oraz na licznych witrynach internetowych maj\u0105cych za grup\u0119 docelow\u0105 przede wszystkim m\u0119sk\u0105 cz\u0119\u015b\u0107 internaut&oacute;w.<\/p>\n<p>W kampanii wykorzystano szerok\u0105 gam\u0119 kreacji reklamowych: Double Billboard, Triple Billboard, Rectangle, FloorAd, TopLayer, Vstitial (Video), Box, Skyscraper 160, Halfpage i SurroundWallpaper.<\/p>\n<p><strong>Mariusz Lotter, koordynator ds. monitorowania reklam AdReport:<\/strong>&nbsp;Intensywna reklama, mi\u0142e dla oka kreacje oraz wykorzystanie w nich osoby celebryty, najlepszego obecnie polskiego pi\u0142karza Mariusza Lewandowskiego, skutecznie powinny zach\u0119ca\u0107 m\u0119sk\u0105 cz\u0119\u015b\u0107 internaut&oacute;w do do\u0142\u0105czenia do dru\u017cyny Gillette i przetestowania ich najnowszego produktu do golenia.<\/p>\n<p><a class=\"lightbox\" href=\"http:\/\/www.arbomedia.pl\/screen\/inne\/adreport\/2012.01.23-29_kampania_tygodnia.jpg\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" src=\"http:\/\/www2.mediarun.pl\/images\/2012\/02\/1328206942.jpg\" alt=\"\" width=\"390\" height=\"1089\" title=\"\"><\/a><\/p>\n<p style=\"text-align: center;\">[<a href=\"http:\/\/www.arbomedia.pl\/screen\/inne\/adreport\/2012.01.23-29_kampania_tygodnia.jpg\" target=\"_blank\" rel=\"noopener\">infografika do pobrania<\/a>]<\/p>\n<p>AdReport jest systemem monitoruj\u0105cym reklam\u0119 display w polskim internecie.<\/p>\n","protected":false},"excerpt":{"rendered":"Prezentujemy kolejn\u0105 kreacj\u0119 wyr&oacute;\u017cnion\u0105 mianem &#8222;kampanii tygodnia&#8221; przez AdReport.","protected":false},"author":1,"featured_media":8719,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[141],"class_list":{"0":"post-8718","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-adreport","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/8718","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=8718"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/8718\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/8719"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=8718"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=8718"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=8718"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}