{"id":8710,"date":"2012-02-02T22:20:40","date_gmt":"2012-02-02T21:20:40","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/jogobella-w-nowej-odslonie-wideo\/"},"modified":"2012-02-02T22:20:40","modified_gmt":"2012-02-02T21:20:40","slug":"jogobella-w-nowej-odslonie-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/jogobella-w-nowej-odslonie-wideo.html","title":{"rendered":"Jogobella w nowej ods\u0142onie (wideo)"},"content":{"rendered":"<p>G\u0142&oacute;wn\u0105 osi\u0105 dzia\u0142a\u0144 jest reklama w telewizji, wspierana og&oacute;lnopolsk\u0105 kampani\u0105 w prasie i na outdoorze.<\/p>\n<p>Integraln\u0105 cz\u0119\u015bci\u0105 komunikacji marki Jogobella jest specjalny projekt &#8222;Ekstra dla Rodziny&#8221;, przygotowany we wsp&oacute;\u0142pracy z Agor\u0105, wydawc\u0105 Gazety Wyborczej, kt&oacute;ry uka\u017ce si\u0119 w pi\u0105tkowych wydaniach dodatku Co jest Grane i jego internetowej wersji. Od 3 lutego, co tydzie\u0144, w dziale &#8222;Ekstra dla Rodziny&#8221; rodzice b\u0119d\u0105 mogli znale\u017a\u0107 wskaz&oacute;wki i dowiedzie\u0107 si\u0119, jak atrakcyjnie i warto\u015bciowo sp\u0119dzi\u0107 czas ze swoimi dzie\u0107mi.<\/p>\n<p>Za strategi\u0119 dzia\u0142a\u0144 mediowych i zakup medi&oacute;w odpowiedzialny jest Carat Polska. Kreacj\u0119 kampanii przygotowa\u0142a agencja &#8211; Pahnke Markenmacherei.<\/p>\n","protected":false},"excerpt":{"rendered":"Relaunch marki Jogobella wspiera intensywna kampania reklamowa, kt&oacute;rej g\u0142&oacute;wnym has\u0142em jest &#8222;Extra apetyt na \u017cycie&#8221;.","protected":false},"author":1,"featured_media":8711,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[150],"class_list":{"0":"post-8710","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-carat","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/8710","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=8710"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/8710\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/8711"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=8710"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=8710"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=8710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}