{"id":87036,"date":"2005-10-11T06:00:00","date_gmt":"2005-10-11T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/bardzo-inny-spot-opus-b\/"},"modified":"2005-10-11T06:00:00","modified_gmt":"2005-10-11T04:00:00","slug":"bardzo-inny-spot-opus-b","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/bardzo-inny-spot-opus-b.html","title":{"rendered":"Bardzo Inny Spot Opus B"},"content":{"rendered":"<p><P>Agencj\u0119 Reklamow\u0105 Opus B. Kampania promuje nowy wizerunek stacji skierowanej do m\u0142odzie\u017cy w wieku od 12 do 20 lat.<\/P><br \/>\n<P>Spot TV zrealizowany przez Opus B ma posta\u0107 animowanego komiksu. Podkre\u015bla wizerunek stacji stworzonej dla ludzi, kt\u00f3rzy programowo omijaj\u0105 rozg\u0142o\u015bnie komercyjne, szukaj\u0105c oryginalnej alternatywy &#8211; tak w&nbsp; muzyce, jak i w ca\u0142ej ram\u00f3wce radia. <\/P><br \/>\n<P>Tw\u00f3rc\u0105 postaci jest znany m.in. z kultowego komiksu WilQ m\u0142ody rysownik Bartek Minkiewicz. W spocie wykorzystano r\u00f3wnie\u017c utw\u00f3r &#8222;DanceHall Queen&#8221; formacji Maciora, promowanej na antenie radia BIS.<\/P><br \/>\n<P>Zakupem medi\u00f3w zaj\u0119\u0142o si\u0119 Biuro Promocji Polskiego Radia. Kampania telewizyjna (4 Fun TV, VIVA Polska, MTV Polska) wspierana jest przez dzia\u0142ania reklamowe w prasie, Internecie, sieci kin Cinema City oraz za po\u015brednictwem no\u015bnik\u00f3w reklamy zewn\u0119trznej.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"26 wrze\u015bnia pod has\u0142em BIS &#8211; Bardzo Inna Stacja ruszy\u0142a kampania reklamowa Polskiego Radia BIS przygotowana przez&#8230;","protected":false},"author":1,"featured_media":87037,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-87036","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/87036","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=87036"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/87036\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/87037"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=87036"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=87036"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=87036"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}