{"id":86931,"date":"2005-10-12T06:00:00","date_gmt":"2005-10-12T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/ostatni-wyskok-po-raz-pierwszy\/"},"modified":"2005-10-12T06:00:00","modified_gmt":"2005-10-12T04:00:00","slug":"ostatni-wyskok-po-raz-pierwszy","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/ostatni-wyskok-po-raz-pierwszy.html","title":{"rendered":"Ostatni wyskok po raz pierwszy"},"content":{"rendered":"<p>Odpowiedzialny za zakup medi\u00f3w Dom Mediowy MPG Media Planning zdecydowa\u0142 si\u0119 na realizacj\u0119 kampanii po\u015bwi\u0119conej zwi\u0119kszeniu bezpiecze\u0144stwa na drodze poprzez zapinanie pas\u00f3w.<BR><BR>Jest to pierwsza kampania spo\u0142eczna emitowana w Polsce na POS TV (Telewizja w Punkcie Sprzeda\u017cy-Point of Sale Television)<BR><BR>POS TV daje mo\u017cliwo\u015b\u0107 zar\u00f3wno wykorzystania przygotowanego wcze\u015bniej spotu (co znacznie obni\u017ca koszty kreacji), jak i pokazania tego co w tej kampanii jest najwa\u017cniejsze: szybko\u015bci, dynamiki, ruchu oraz fatalnych skutk\u00f3w nieodpowiedzialnego zachowania. <BR><BR>Podobnie jest w przypadku ramek W4OCZY. Umiejscowione w klubach, pubach i restauracjach no\u015bniki maj\u0105 trafia\u0107 do ludzi m\u0142odych w czasie ich wypoczynku, relaksu, zabawy.<BR><BR><\/p>\n","protected":false},"excerpt":{"rendered":"ARBOmedia uczestniczy w spo\u0142ecznej kampanii Ministerstwa Infrastruktury &quot;Ostatni wyskok&quot; poprzez spoty reklamowe emitowane na stacjach beznynowych Shell i plakaty.","protected":false},"author":1,"featured_media":86932,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":["post-86931","post","type-post","status-publish","format-standard","has-post-thumbnail","category-atl","cs-entry","cs-video-wrap"],"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/86931","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=86931"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/86931\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/86932"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=86931"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=86931"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=86931"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}