{"id":86841,"date":"2005-10-13T06:00:00","date_gmt":"2005-10-13T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/kampania-reklamowa-banku-nordea\/"},"modified":"2005-10-13T06:00:00","modified_gmt":"2005-10-13T04:00:00","slug":"kampania-reklamowa-banku-nordea","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/kampania-reklamowa-banku-nordea.html","title":{"rendered":"Kampania reklamowa banku Nordea"},"content":{"rendered":"<p>Kampania rozpocz\u0119\u0142a si\u0119 10 pa\u017adziernika i potrwa kilka tygodni. Zainaugurowa\u0142 j\u0105 insert w poniedzia\u0142kowym wydaniu Gazety Wyborczej prezentuj\u0105cy zalety kredytu Nordea Habitat i warunki promocji. Reklamy kredytu pojawi\u0105 si\u0119 w dziennikach oraz w tygodnikach opinii. Kampania prowadzona b\u0119dzie r\u00f3wnie\u017c w wybranych gazetach o zasi\u0119gu regionalnym. Planowane jest wsparcie w Internecie &#8211; m.in. z wykorzystaniem reklamy banerowej.<BR><BR>Promocja dotyczy kredyt\u00f3w mieszkaniowych oferowanych w z\u0142ot\u00f3wkach i we frankach szwajcarskich.<BR><BR>Koncepcja kampanii jest dzie\u0142em wsp\u00f3lnym Departamentu Marketingu i Komunikacji banku Nordea oraz agencji Mediafocus, kt\u00f3ra na rynek polski adaptowa\u0142a kreacj\u0119 wykorzystywan\u0105 w Skandynawii i krajach ba\u0142tyckich. Planowaniem medi\u00f3w zaj\u0119\u0142a si\u0119 warszawska Media Planning Group. Kreacj\u0119 do Internetu wykona\u0142a agencja Wonder House.<BR><BR><\/p>\n","protected":false},"excerpt":{"rendered":"Niskie oprocentowanie to g\u0142\u00f3wny przekaz kampanii reklamowej promocyjnego kredytu mieszkaniowego Nordea Habitat.","protected":false},"author":1,"featured_media":86842,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-86841","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/86841","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=86841"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/86841\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/86842"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=86841"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=86841"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=86841"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}