{"id":86797,"date":"2005-10-14T06:00:00","date_gmt":"2005-10-14T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/kredyt-na-tak\/"},"modified":"2005-10-14T06:00:00","modified_gmt":"2005-10-14T04:00:00","slug":"kredyt-na-tak","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/kredyt-na-tak.html","title":{"rendered":"Kredyt na tak"},"content":{"rendered":"<p><P>Focus Advertising, kt\u00f3ra obs\u0142uguje bud\u017cet reklamowy Dominet Banku po wygraniu przetargu. <\/P><br \/>\n<P>Komunikacja kampanii podkre\u015bla g\u0142\u00f3wne cechy produktu&nbsp;&#8211; kr\u00f3tki czas i \u0142atwo\u015b\u0107 uzyskania oferty kredytu. G\u0142\u00f3wne has\u0142o brzmi &#8222;Masz chwil\u0119? Wpadnij po kredyt got\u00f3wkowy!&#8221; <\/P><br \/>\n<P>Wa\u017cnym elementem kreacji i kampanii jest zaproszenie do wsp\u00f3\u0142pracy Wojciecha Waglewskiego z zespo\u0142u Voo Voo. Stworzy\u0142 on piosenk\u0119 dla Dominet Banku &#8211; &#8222;Kieszenie pe\u0142ne s\u0142o\u0144ca&#8221;. Waglewski jest tak\u017ce tw\u00f3rc\u0105 muzyki do reklamy telewizyjnej oraz radiowej, w kt\u00f3rej wykorzystywane s\u0105 oddzielnie zmiksowane fragmenty wspomnianej kompozycji. <\/P><br \/>\n<P>W ramach kampanii agencja Focus Advertising przygotowuje tak\u017ce komplet materia\u0142\u00f3w POS i BTL dla plac\u00f3wek i partner\u00f3w handlowych Dominet Banku. <\/P><br \/>\n<P>Media plan, stworzony przez wsp\u00f3\u0142pracuj\u0105cy z Dominet Bankiem dom mediowy Vizeum, zak\u0142ada skoncentrowanie \u015brodk\u00f3w na telewizji oraz radiu. <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Rozpoczyna si\u0119 kampania kredytu got\u00f3wkowego o nazwie &quot;Kredyt na Tak!&quot;. Za kreacj\u0119 i przygotowania odpowiada agencja&#8230;","protected":false},"author":1,"featured_media":86798,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-86797","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/86797","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=86797"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/86797\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/86798"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=86797"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=86797"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=86797"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}