{"id":86711,"date":"2005-10-17T06:00:00","date_gmt":"2005-10-17T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/jak-zachecic-polakow-do-latania\/"},"modified":"2005-10-17T06:00:00","modified_gmt":"2005-10-17T04:00:00","slug":"jak-zachecic-polakow-do-latania","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/badania\/jak-zachecic-polakow-do-latania.html","title":{"rendered":"Jak zach\u0119ci\u0107 Polak\u00f3w do latania?"},"content":{"rendered":"<p><P>Aktualnie ich klientami jest 36,9% Polak\u00f3w. To do nich, w pierwszej kolejno\u015bci warto jest si\u0119 zwr\u00f3ci\u0107, aby zwi\u0119kszy\u0107 skuteczno\u015b\u0107 i obni\u017cy\u0107 koszty kampanii promocyjnej. Przeprowadzone przez PCM ankiety daj\u0105 odpowied\u017a na pytanie, jak cz\u0119sto konsumenci korzystaj\u0105 z us\u0142ug przewo\u017anik\u00f3w, w jaki spos\u00f3b i z jakim wyprzedzeniem kupuj\u0105 bilety lotnicze, na jakich trasach podr\u00f3\u017cuj\u0105 i jakie lotniska w Polsce ciesz\u0105 si\u0119 najwi\u0119ksz\u0105 frekwencj\u0105. Dostarczaj\u0105 r\u00f3wnie\u017c informacji na temat czynnik\u00f3w decyduj\u0105cych o wyborze oferty.<\/P><br \/>\n<P>Na podstawie bada\u0144 oraz&nbsp; zasob\u00f3w baz konsumenckich, PCM szacuje, i\u017c dysponuje danymi 1 105 000 os\u00f3b, kt\u00f3re korzystaj\u0105 z us\u0142ug linii lotniczych. <\/P><br \/>\n<P>&#8211; Rozw\u00f3j rynku powinien mobilizowa\u0107 przewo\u017anik\u00f3w nie tylko do jednorazowego pozyskania Klienta, ale przede wszystkim do budowania d\u0142ugofalowych relacji z Klientem i jego przywi\u0105zania do marki &#8211; uwa\u017caj\u0105 eksperci PCM.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Od d\u0142u\u017cszego czasu obserwowany jest wzrost tendencji do korzystania z oferty linii lotniczych &#8211; wynika z bada\u0144 przeprowadzonych przez PCM.","protected":false},"author":1,"featured_media":86712,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9662],"tags":[],"class_list":{"0":"post-86711","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-badania","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/86711","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=86711"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/86711\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/86712"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=86711"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=86711"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=86711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}