{"id":86699,"date":"2005-10-17T06:00:00","date_gmt":"2005-10-17T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/tnt-ekspresowo\/"},"modified":"2005-10-17T06:00:00","modified_gmt":"2005-10-17T04:00:00","slug":"tnt-ekspresowo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/tnt-ekspresowo.html","title":{"rendered":"TNT ekspresowo"},"content":{"rendered":"<p><P>Za kreacj\u0119 odpowiada agencja Focus Advertising &#8211; ten projekt realizowany dla TNT Express jest efektem wygranego przetargu. Jak powiedzia\u0142a Edyta Iroko, Marketing Manager TNT Express Poland, agencja Focus Advertising jako jedyna zaprezentowa\u0142a &#8222;\u015bwie\u017ce i kreatywne podej\u015bcie do tematu&#8221;. Obok Focus Advertising w przetargu bra\u0142o udzia\u0142 5 agencji. <\/P><br \/>\n<P>Media plan, za kt\u00f3ry odpowiedzialny jest dom mediowy Vizeum, obejmuje g\u0142\u00f3wnie wizerunkowe, opiniotw\u00f3rcze tytu\u0142y: zar\u00f3wno zasi\u0119gowe &#8211; jak Newsweek, Polityka czy Wprost, jak i bardziej profilowane &#8211; Harvard Business Review czy Forbes. Ze wzgl\u0119du na grup\u0119 docelow\u0105 wa\u017cnym medium komplementarnym do prasy jest Internet, gdzie wykorzystywane b\u0119d\u0105 g\u0142\u00f3wne portale: interia, onet oraz wp. Kampania b\u0119dzie trwa\u0142a do po\u0142owy listopada. <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Firma kurierska TNT Express Poland rozpocz\u0119\u0142a kampani\u0119 reklamow\u0105 us\u0142ugi ekonomicznego transportu drogowego &#8211; Economy Express.","protected":false},"author":1,"featured_media":86700,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-86699","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/86699","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=86699"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/86699\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/86700"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=86699"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=86699"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=86699"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}