{"id":86596,"date":"2005-10-19T06:00:00","date_gmt":"2005-10-19T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/kampania-na-kredyt\/"},"modified":"2005-10-19T06:00:00","modified_gmt":"2005-10-19T04:00:00","slug":"kampania-na-kredyt","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/kampania-na-kredyt.html","title":{"rendered":"Kampania na kredyt"},"content":{"rendered":"<p>W kampanii zalety oferty przedstawia Bogus\u0142aw Wo\u0142osza\u0144ski, korzystaj\u0105c z has\u0142a reklamowego &#8222;Bo takie s\u0105 fakty&#8221;.<BR><BR>Zar\u00f3wno claim kampanii &#8222;Kuchnia, \u0142azienka i duuu\u017cy spok\u00f3j&#8221;, jak i jej wizualne motywy przewodnie podkre\u015blaj\u0105 charakter oferty Banku BPH, czyli okres sp\u0142aty (nawet do 32,5 roku) oraz cen\u0119 &#8211; od 1,49% w CHF. <BR><BR>Motywem wizualnym kampanii obecnej w telewizji, prasie, internecie oraz dzia\u0142aniach BTL jest rodzina, jej mieszkanie oraz kot.<BR><BR>Za\u0142o\u017ceniem kampanii jest przedstawienie wiarygodno\u015bci kredytu. Pom\u00f3c ma w tym Bogus\u0142aw Wo\u0142osza\u0144ski, kt\u00f3ry kojarzony jest z profesjonalizmem i przedstawianiem w spos\u00f3b rzetelny fakt\u00f3w. <BR><BR>Zakupem medi\u00f3w zaj\u0105\u0142 si\u0119 Mediacom, a za kreacj\u0119 odpowiada Just.&nbsp;Just pracuje dla Banku BPH od 2003 roku.<\/p>\n","protected":false},"excerpt":{"rendered":"15 pa\u017adziernika ruszy\u0142a przygotowana przez Just telewizyjna kampania reklamowa kredytu mieszkaniowego Banku BPH.","protected":false},"author":1,"featured_media":86597,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-86596","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/86596","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=86596"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/86596\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/86597"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=86596"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=86596"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=86596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}