{"id":86531,"date":"2005-10-20T06:00:00","date_gmt":"2005-10-20T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/kampania-open-finance\/"},"modified":"2005-10-20T06:00:00","modified_gmt":"2005-10-20T04:00:00","slug":"kampania-open-finance","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/kampania-open-finance.html","title":{"rendered":"Kampania Open Finance"},"content":{"rendered":"<p><P>wizerunku firmy profesjonalnych doradc\u00f3w, kt\u00f3rzy w przejrzysty spos\u00f3b doradz\u0105 jak zainwestowa\u0107 pieni\u0105dze. <BR>Kampania sk\u0142ada\u0107 si\u0119 b\u0119dzie z dw\u00f3ch etap\u00f3w: wizerunkowego, opartego na spotach reklamowych i billboardach sponsorskich w stacjach telewizyjnych, oraz produktowego&nbsp;&#8211; w tym czasie emitowane b\u0119d\u0105 spoty po\u015bwi\u0119cone konkretnym propozycjom inwestycyjnym Open Finance. Ca\u0142o\u015b\u0107 zostanie wsparta dzia\u0142aniami w Internecie.<BR><BR>Spoty reklamowe pojawia\u0107 si\u0119 b\u0119d\u0105 na antenach: TVN24, TVN Turbo, TVN Style, AleKino!, Discovery Channel, National Geographic i Planete. Taki wyb\u00f3r kana\u0142\u00f3w tematycznych pozwoli dotrze\u0107 w czasie zaplanowanych dzia\u0142a\u0144 nawet do 90 proc. os\u00f3b b\u0119d\u0105cych grup\u0105 docelow\u0105 Open Finance.<BR><BR>Kreacj\u0119 i strategi\u0119 kampanii reklamowej przygotowa\u0142 team Koledzy w sk\u0142adzie Rados\u0142aw \u017babi\u0144ski i Rafa\u0142 Betlejewski. Za planowanie medi\u00f3w odpowiada dom mediowy MPG Media Planning Group.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Open Finance, firma doradztwa finansowego, rozpoczyna kampani\u0119 wizerunkow\u0105. Celem akcji jest wykreowanie&#8230;","protected":false},"author":1,"featured_media":86532,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-86531","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/86531","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=86531"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/86531\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/86532"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=86531"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=86531"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=86531"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}