{"id":8644,"date":"2012-02-06T17:04:17","date_gmt":"2012-02-06T16:04:17","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nk-pl-ma-wlasna-marke-badawcza\/"},"modified":"2012-02-06T17:04:17","modified_gmt":"2012-02-06T16:04:17","slug":"nk-pl-ma-wlasna-marke-badawcza","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/digital\/internet\/nk-pl-ma-wlasna-marke-badawcza.html","title":{"rendered":"NK.pl ma w\u0142asn\u0105 mark\u0119 badawcz\u0105"},"content":{"rendered":"<p>Rozwi\u0105zania badawcze zespo\u0142u Research.NK s\u0105 zgrupowane w 3 kategoriach. Pierwsza z nich to Badania Grup Celowych (m.in. sonda\u017c Overnight.NK czy te\u017c badania w\u0105skich grup). Oferowane rozwi\u0105zania wespr\u0105 marketer&oacute;w na wst\u0119pnym etapie prac z mark\u0105, np. przy budowaniu strategii. Dostarcz\u0105 r&oacute;wnie\u017c szczeg&oacute;\u0142owego opisu i umo\u017cliwi\u0105 segmentacj\u0119 grupy celowej, wraz z dog\u0142\u0119bnym zrozumieniem motyw&oacute;w i zachowa\u0144 jej reprezentant&oacute;w. Badania Wspieraj\u0105ce Komunikacj\u0119 (m. in. CopyTest.nk oraz ContentGenerator.nk) to rozwi\u0105zania, kt&oacute;re pomagaj\u0105 zoptymalizowa\u0107 komunikacj\u0119 marketingow\u0105 nawet w przededniu realizacji kampanii reklamowej. Trzeci\u0105 kategori\u0105 rozwi\u0105za\u0144 oferowanych przez Research NK s\u0105 Badania Efektywno\u015bci Komunikacji (m. in. MainPageEffect.nk czy ROSeffect.nk). W tej grupie znajduj\u0105 si\u0119 narz\u0119dzia do kontroli i ewaluacji kampanii.<\/p>\n<p>&nbsp;<\/p>\n<p>Dla u\u017cytkownik&oacute;w NK udzia\u0142 w badaniach i analizach jest w pe\u0142ni dobrowolny i anonimowy, cho\u0107 bywa wynagradzany.<\/p>\n<p>Research.NK bazuje na trzech g\u0142&oacute;wnych filarach: zasobie danych nk.pl, technologiach umo\u017cliwiaj\u0105cych gromadzenie informacji oraz zespole posiadaj\u0105cym wiedz\u0119 na temat realizacji bada\u0144 w specyficznych warunkach medi&oacute;w spo\u0142eczno\u015bciowych.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"Serwis spo\u0142eczno\u015bciowy NK.pl przekszta\u0142ci\u0142 sw&oacute;j zesp&oacute;\u0142 badawczy w osobn\u0105 mark\u0119 &#8211; Research.NK.","protected":false},"author":1,"featured_media":8645,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9676],"tags":[191],"class_list":{"0":"post-8644","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-internet","8":"tag-nasza-klasa-pl","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/8644","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=8644"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/8644\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/8645"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=8644"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=8644"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=8644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}