{"id":86366,"date":"2005-10-24T00:45:38","date_gmt":"2005-10-23T22:45:38","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/demo-dla-sokow-paola\/"},"modified":"2005-10-24T00:45:38","modified_gmt":"2005-10-23T22:45:38","slug":"demo-dla-sokow-paola","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/demo-dla-sokow-paola.html","title":{"rendered":"DEMO dla sok\u00f3w Paola"},"content":{"rendered":"<p>Soki Paola s\u0105 oparte na domowej recepturze, nie zawieraj\u0105 konserwant\u00f3w ani sztucznych aromat\u00f3w. Agencja DEMO zosta\u0142a wybrana do obs\u0142ugi marki Paola w drodze przetargu. Has\u0142o kampanii to &#8222;Soki&#8230; jak babci\u0119 kocham&#8221;. DEMO odpowiada za opracowanie kreatywne koncepcji komunikacji, w tym przygotowanie materia\u0142\u00f3w BTL i POS (plakaty, naklejki pod\u0142ogowe, shelflinery, lista gad\u017cet\u00f3w). W ramach kampanii realizowane s\u0105 tak\u017ce dzia\u0142ania animuj\u0105ce sprzeda\u017c w hipermarketach. Pierwszy etap kampanii potrwa do ko\u0144ca roku, ale w jej ramach planowane s\u0105 r\u00f3wnie\u017c kolejne dzia\u0142ania. Przedstawicielem agencji jest account manager Janusz \u015ami\u0142ek, a ze strony Klienta za realizacj\u0119 kampanii odpowiada brand manager Beata B\u0142asiak. Wi\u0119cej informacji o sokach Paola mo\u017cna znale\u017a\u0107 na www.paola.pl<\/p>\n","protected":false},"excerpt":{"rendered":"W po\u0142owie pa\u017adziernika ruszy\u0142a kampania sok\u00f3w domowych Paola, przygotowana przez DEMO Effective Launching dla Paola SA. Kampania ma na celu od\u015bwie\u017cenie wizerunku sok\u00f3w Paola, jako najbardziej naturalnych owocowych sok\u00f3w zag\u0119szczonych na rynku, a tak\u017ce motywowanie do zakupu.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-86366","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/86366","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=86366"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/86366\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=86366"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=86366"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=86366"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}