{"id":8630,"date":"2012-02-07T11:00:35","date_gmt":"2012-02-07T10:00:35","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/grill-ogien-i-wolowina-burger-king-rozpoczyna-kampanie-wizerunkowa\/"},"modified":"2012-02-07T11:00:35","modified_gmt":"2012-02-07T10:00:35","slug":"grill-ogien-i-wolowina-burger-king-rozpoczyna-kampanie-wizerunkowa","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/grill-ogien-i-wolowina-burger-king-rozpoczyna-kampanie-wizerunkowa.html","title":{"rendered":"Grill, ogie\u0144 i wo\u0142owina &#8211; Burger King rozpoczyna kampani\u0119 wizerunkow\u0105"},"content":{"rendered":"<p>Slogan &#8222;Najlepszy, bo grillowany na ogniu&#8221; konsekwentnie ma podkre\u015bla\u0107 smak burger&oacute;w. Tym razem spoty prezentuj\u0105 r&oacute;wnie\u017c ofert\u0119 King Deal w cenie 10 z\u0142.<\/p>\n<p>W pierwszym z telewizyjnych spot&oacute;w reklamowych, Burger King kusi 100% wo\u0142owin\u0105 grillowan\u0105 na ogniu i \u015bwie\u017cymi dodatkami. Drugi z nich prezentuje ponadto zestawy King Deal, kt&oacute;re kosztuj\u0105 10 z\u0142 i sk\u0142adaj\u0105 si\u0119 z burgera Whopper Junior lub Crispy Chicken oraz frytek i napoju.<\/p>\n<p>15-sekundowe spoty wy\u015bwietlane b\u0119d\u0105 do 7 marca na antenie stacji og&oacute;lnopolskich: TVN, Polsat, TV4, TVN Turbo, Discovery, a tak\u017ce w tematycznych kana\u0142ach filmowych (Canal+, Ale Kino, Filmbox, Movies24, Zone Europa, Universal, AXN, 13th Street, Kino Polska), muzycznych (Vh1, Viva, MTV, Eska TV), sportowych (Canal+ Sport, Extreme Sports, Orange Sport Info, Sportklub) i przyrodniczych (National Geografic, Planete, Travel Channel), a tak\u017ce innych kana\u0142ach sieci AtMedia.<\/p>\n<p>Autorem kreacji kampanii jest agencja FireFly Creation. Za zakup i planowanie medi&oacute;w odpowiada dom mediowy OMD Media Direction. Dzia\u0142ania komunikacyjne zwi\u0105zane z promocj\u0105 prowadzone s\u0105 w restauracjach oraz na fan page&#8217;u marki Burger King na Facebooku.<\/p>\n","protected":false},"excerpt":{"rendered":"Grill i ogie\u0144 oraz 100% wo\u0142owina, stanowi\u0105 motywy przewodnie najnowszych telewizyjnych spot&oacute;w reklamowych sieci Burger King.","protected":false},"author":1,"featured_media":8631,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[576,1234,906],"class_list":{"0":"post-8630","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-burger-king","9":"tag-firefly-creation","10":"tag-media-direction-omd","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/8630","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=8630"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/8630\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/8631"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=8630"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=8630"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=8630"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}