{"id":86295,"date":"2005-10-25T06:00:00","date_gmt":"2005-10-25T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/guzik-ich-to-obchodzi\/"},"modified":"2005-10-25T06:00:00","modified_gmt":"2005-10-25T04:00:00","slug":"guzik-ich-to-obchodzi","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/guzik-ich-to-obchodzi.html","title":{"rendered":"Guzik ich to obchodzi"},"content":{"rendered":"<p><P>wizerunkowy, czas trwania to sierpie\u0144 2005&nbsp;&#8211; stycze\u0144 2006, wykorzystano w niej najwi\u0119ksze no\u015bniki wielkoformatowe, no\u015bniki mobilne (autobusy) oraz reklam\u0119 prasow\u0105.<\/P><br \/>\n<P>Motywem przewodnim dzia\u0142a\u0144 reklamowych s\u0105 zdj\u0119cia makro tkanin i element\u00f3w ubra\u0144, opatrzone dwuznaczymi has\u0142ami&nbsp;&#8211; na&nbsp;przyk\u0142ad zdj\u0119cie guzika i podpis &#8220;Inne sklepy&nbsp;&#8211; guzik mnie to obchodzi&#8221;. <\/P><br \/>\n<P>Koncepcja dzia\u0142a\u0144 zosta\u0142a wykreowana przez agencj\u0119 Advertiva, kt\u00f3ra odpowiedzialna by\u0142a tak\u017ce za wykonanie projekt\u00f3w graficznych, copywriting a tak\u017ce realizacj\u0119 projekt\u00f3w, w tym sesj\u0119 fotograficzn\u0105.<BR><\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Agencja Reklamowa Advertiva przygotowa\u0142a kampani\u0119 reklamow\u0105 dla Centrum Handlowego Kupiec Pozna\u0144ski. Kampania ma charakter&#8230;","protected":false},"author":1,"featured_media":86296,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-86295","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/86295","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=86295"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/86295\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/86296"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=86295"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=86295"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=86295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}