{"id":86203,"date":"2005-10-26T06:00:00","date_gmt":"2005-10-26T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/jim-beam-z-mysla-o-mlodych\/"},"modified":"2005-10-26T06:00:00","modified_gmt":"2005-10-26T04:00:00","slug":"jim-beam-z-mysla-o-mlodych","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/jim-beam-z-mysla-o-mlodych.html","title":{"rendered":"Jim Beam z my\u015bl\u0105 o m\u0142odych"},"content":{"rendered":"<p>Alkohole premium, do kt\u00f3rych nale\u017cy produkowany przez Bols Sp. z o.o. Jim Beam Bourbon, z definicji nie docieraj\u0105 do szerszego grona odbiorc\u00f3w i kojarzone s\u0105 raczej ze starsz\u0105 grup\u0105 docelow\u0105. Sytuacj\u0119 t\u0119 postanowiono zmieni\u0107 docieraj\u0105c te\u017c do m\u0142odych i nowoczesnych amator\u00f3w mocniejszych trunk\u00f3w.<BR><BR>Przed podj\u0119ciem decyzji o konkretnych dzia\u0142aniach, Agencja Reklamowa GPD postanowi\u0142a przeprowadzi\u0107 badania rynkowe pozwalaj\u0105ce bli\u017cej okre\u015bli\u0107 cechy po\u017c\u0105danej grupy docelowej. Za pomoc\u0105 narz\u0119dzi BTL-direction, wchodz\u0105cych w sk\u0142ad autorskiego programu ADVISE, uda\u0142o si\u0119 dok\u0142adnie wskaza\u0107, czego ludzie w wieku od 25 do 39 lat oczekuj\u0105 od dobrego alkoholu, jakie s\u0105 ich aspiracje i marzenia, w jaki spos\u00f3b lubi\u0105 sp\u0119dza\u0107 czas wolny i na jakie bod\u017ace s\u0105 szczeg\u00f3lnie podatni.<BR><BR>Na podstawie tych informacji mo\u017cna by\u0142o planowa\u0107 konkretne dzia\u0142ania promocyjne, kt\u00f3re ze wzgl\u0119du na szereg przepis\u00f3w, uniemo\u017cliwiaj\u0105cych reklam\u0119 alkoholu w \u015brodkach masowego przekazu, zdecydowano si\u0119 umie\u015bci\u0107 w modnych w\u015br\u00f3d m\u0142odych i nowoczesnych ludzi pubach. <BR><BR>Kampania rozpocznie si\u0119 w listopadzie i potrwa do grudnia.<\/p>\n","protected":false},"excerpt":{"rendered":"Agencja Reklamowa GPD przygotowuje koncepcj\u0119 komunikacji obejmuj\u0105cej dzia\u0142ania promocyjne on i off- trade dla marki Jim Beam Bourbon firmy Bols.","protected":false},"author":1,"featured_media":86204,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-86203","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/86203","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=86203"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/86203\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/86204"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=86203"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=86203"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=86203"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}