{"id":86086,"date":"2005-10-28T01:40:37","date_gmt":"2005-10-27T23:40:37","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/kampania-optimedia-dla-thomson-intuiva\/"},"modified":"2005-10-28T01:40:37","modified_gmt":"2005-10-27T23:40:37","slug":"kampania-optimedia-dla-thomson-intuiva","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/kampania-optimedia-dla-thomson-intuiva.html","title":{"rendered":"Kampania Optimedia dla Thomson Intuiva"},"content":{"rendered":"<p>Nowe telewizory Thomson Intuiva LCD\/Plazma to sprz\u0119t dla wielbicieli nowinek technicznych. Dzi\u0119ki wbudowanemu czytnikowi kart pami\u0119ci oraz z\u0142\u0105czu USB mo\u017cna do nich pod\u0142\u0105czy\u0107 np. odtwarzacz mp3, a nawet odczyta\u0107 zdj\u0119cia z karty aparatu cyfrowego.<br \/>\nZgodnie z przygotowanym przez Optimedia planem medi\u00f3w, reklamy pojawi\u0105 si\u0119  w 5 og\u00f3lnopolskich tytu\u0142ach prasowych: &#8222;Wprost&#8221;, &#8222;BusinessWeek&#8221;, &#8222;National Geographic&#8221;, &#8222;CKM&#8221; i &#8222;&#8221;Playboy&#8221;. Wsparciem dla nich b\u0119d\u0105 reklamy umieszczane w tytu\u0142ach bran\u017cowych takich jak &#8222;Video Mix&#8221; czy &#8222;AGD RTV Infoserwis&#8221;.<br \/>\n&#8222;Z naszych analiz rynku medi\u00f3w wynika, \u017ce czytelnicy tych w\u0142a\u015bnie tytu\u0142\u00f3w cz\u0119sto interesuj\u0105 si\u0119 nowymi technologiami i ch\u0119tnie kupuj\u0105 nowoczesne sprz\u0119ty. Jestem przekonana, \u017ce taki dob\u00f3r medi\u00f3w sprawi, \u017ce nasz klient dotrze ze swoj\u0105 ofert\u0105 do odpowiednich ludzi&#8221; &#8211; powiedzia\u0142a Monika Dobrowolska, Senior Media Buyer, Optimedia.<\/p>\n<p>Kampania potrwa do 9 grudnia. Jej kreacj\u0119 przygotowa\u0142a agencja Publicis.<\/p>\n","protected":false},"excerpt":{"rendered":"Od dzi\u015b w wybranych tytu\u0142ach prasowych pojawia\u0107 si\u0119 b\u0119d\u0105 reklamy nowoczesnych telewizor\u00f3w Thomson Intuiva LCD\/Plazma. Celem kampanii jest zaprezentowanie tego markowego produktu precyzyjnie wyselekcjonowanej grupie os\u00f3b, kt\u00f3re s\u0105 potencjalnymi nabywcami takiego sprz\u0119tu. Media dla tej reklamy zaplanowa\u0142 dom mediowy Optimedia.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-86086","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/86086","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=86086"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/86086\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=86086"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=86086"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=86086"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}