{"id":85872,"date":"2005-11-03T08:39:42","date_gmt":"2005-11-03T07:39:42","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/sposob-na-reklamy-w-tvp\/"},"modified":"2005-11-03T08:39:42","modified_gmt":"2005-11-03T07:39:42","slug":"sposob-na-reklamy-w-tvp","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/tv\/sposob-na-reklamy-w-tvp.html","title":{"rendered":"Spos\u00f3b na reklamy w TVP"},"content":{"rendered":"<p>&#8211; Zacz\u0119\u0142a rok temu od sztucznego dzielenia program\u00f3w na cz\u0119\u015bci, by mi\u0119dzy nimi wypu\u015bci\u0107 blok reklamowy. Na przysz\u0142y rok Biuro Reklamy TVP opracowa\u0142o nowe pomys\u0142y, np. emisj\u0119 reklamy w pomniejszonym okienku jednocze\u015bnie z planszami opisuj\u0105cymi pogod\u0119 lub zapowiadaj\u0105cymi kolejne punkty programu. Kazimierz Piekarz, zast\u0119pca dyrektora BR TVP, twierdzi, \u017ce jest to zgodne z prawem, a tak\u017ce korzystne i dla reklamodawc\u00f3w, i dla widz\u00f3w. &#8211; informuje &#8222;Rzeczpospolita&#8221;<\/p>\n<p> &#8211; Mamy \u015bwiadomo\u015b\u0107, \u017ce jeste\u015bmy telewizj\u0105 publiczn\u0105, dlatego z form reklam stosowanych na \u015bwiecie wybrali\u015bmy najmniej dokuczliwe dla widza &#8211; wyja\u015bnia. <\/p>\n","protected":false},"excerpt":{"rendered":"TVP nie mo\u017ce przerywa\u0107 program\u00f3w reklamami. Zaciekle rywalizuj\u0105c z Polsatem i TVN o pieni\u0105dze, stara si\u0119 jednak tak u\u0142o\u017cy\u0107 ram\u00f3wk\u0119, by wcisn\u0105\u0107 reklam\u0119 w ka\u017cd\u0105 luk\u0119, nie \u0142ami\u0105c prawa.  &#8211; pisze &#8222;Rzeczpospolita:","protected":false},"author":1,"featured_media":85873,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9670],"tags":[],"class_list":{"0":"post-85872","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/85872","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=85872"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/85872\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/85873"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=85872"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=85872"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=85872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}