{"id":85839,"date":"2005-11-04T06:00:00","date_gmt":"2005-11-04T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/harnas-z-gornej-polki\/"},"modified":"2005-11-04T06:00:00","modified_gmt":"2005-11-04T05:00:00","slug":"harnas-z-gornej-polki","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/harnas-z-gornej-polki.html","title":{"rendered":"Harna\u015b z g\u00f3rnej p\u00f3\u0142ki"},"content":{"rendered":"<p><P>jest wzmocnienie wizerunku marki&nbsp;&#8211; &#8222;jako piwa z g\u00f3ralskim rodowodem, mocnym charakterem, uto\u017csamianego z charyzmatyczn\u0105 postaci\u0105 Harnasia&#8221;. <\/P><br \/>\n<P>Nowy film pokazuje Harnasia jako osob\u0119 budz\u0105ca szacunek, jego odwag\u0119, m\u0119stwo i stabiln\u0105, siln\u0105 pozycj\u0119. &#8211; Ten projekt by\u0142 du\u017cym wyzwaniem&nbsp;&#8211; m\u00f3wi o filmie Bartosz R\u0105czkowiak Marketing Manager marki Harna\u015b &#8211; nie tylko realizacyjnym &#8211; odbiegamy od dotychczasowej estetyki, zdecydowanie wzmacniamy tym przekazem si\u0142\u0119 marki.<\/P><br \/>\n<P>Nowo\u015bci\u0105 w spocie jest po\u0142\u0105czenie animacji, znanej z wcze\u015bniejszych film\u00f3w, z normalnymi zdj\u0119ciami filmowymi. <\/P><br \/>\n<P>Autorem zdj\u0119\u0107 jest Bartosz Prokopowicz, laureat tegorocznego gdy\u0144skiego Festiwalu Polskich Film\u00f3w Fabularnych. Animacj\u0119 przygotowa\u0142o Studio Barakuda, realizacj\u0105 d\u017awi\u0119ku zaj\u0105\u0142 si\u0119 Marcin Jangus, ca\u0142o\u015b\u0107 pod szyldem Graffiti Film wyre\u017cyserowa\u0142 Tomasz Karelus. <\/P><br \/>\n<P>Kreacj\u0119 przygotowa\u0142a agencja reklamowa Red 8 Communications. Za zakup medi\u00f3w odpowiada OMD Media Direction. Spot emitowany b\u0119dzie na antenach TVP, TVN i Polsatu.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"3 listopada rusza nowa kampania reklamowa piwa Harna\u015b, jednego z najwa\u017cniejszych produkt\u00f3w Carlsberg Polska. Jej g\u0142\u00f3wnym celem&#8230;","protected":false},"author":1,"featured_media":85840,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-85839","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/85839","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=85839"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/85839\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/85840"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=85839"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=85839"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=85839"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}