{"id":85735,"date":"2005-11-07T06:00:00","date_gmt":"2005-11-07T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nowy-produkt-agb-nielsen-media-research\/"},"modified":"2005-11-07T06:00:00","modified_gmt":"2005-11-07T05:00:00","slug":"nowy-produkt-agb-nielsen-media-research","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/badania\/nowy-produkt-agb-nielsen-media-research.html","title":{"rendered":"Nowy produkt AGB Nielsen Media Research"},"content":{"rendered":"<p><P>najnowszy produkt&nbsp;&#8211; Psychografi\u0119. <\/P><br \/>\n<P>Jest to uzupe\u0142nienie demografii panelist\u00f3w o wyniki ankiety dotycz\u0105ce ich przekona\u0144, warto\u015bci, postaw konsumeckiech oraz stosunku do marki i reklam. Dane te pozwalaj\u0105 domom mediowym dopasowa\u0107 precyzyjnie grup\u0119 docelow\u0105 u\u017cywan\u0105 w planowaniu kampanii telewizyjnych do grupy docelowej produktu, nawet definiowanej w kategoriach psychograficznych. <\/P><br \/>\n<P>Dzi\u0119ki dostarczeniu danych surowych klienci AGB Nielsen Media Research mog\u0105 przeprowadza\u0107 w\u0142asne analizy segmentacyjne dowolnymi metodami statystycznymi. Prezentacja odby\u0142a si\u0119 wsp\u00f3lnie ze specjalist\u0105 domu mediowego Mediacom Warszawa, kt\u00f3ry zaprezentowa\u0142 korzy\u015bci wynikaj\u0105ce z podej\u015bcia psychograficznego w optymalizacji kampanii reklamowych.<BR>&nbsp;<BR>&#8211; Produkt ten cieszy si\u0119 du\u017cym zainteresowaniem odbiorc\u00f3w danych telemetrycznych. Ju\u017c w kilka dni po rozpocz\u0119ciu sprzeda\u017cy podpisane zosta\u0142y pierwsze kontrakty &#8211; zdradzi\u0142 J\u0119drzej G\u00f3ralski, szef Marketingu AGB Nielsen Media Research,&nbsp;<BR>&nbsp;<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"W pa\u017adzierniku, w czasie VI kongresu PTBRiO, instytut badawczy AGB Nielsen Media Research zaprezentowa\u0142 sw\u00f3j&#8230;","protected":false},"author":1,"featured_media":85736,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9662],"tags":[2186],"class_list":{"0":"post-85735","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-badania","8":"tag-agb-nmr","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/85735","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=85735"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/85735\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/85736"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=85735"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=85735"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=85735"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}