{"id":85591,"date":"2005-11-09T06:00:00","date_gmt":"2005-11-09T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/ogilvyone-dla-ge-money-bank\/"},"modified":"2005-11-09T06:00:00","modified_gmt":"2005-11-09T05:00:00","slug":"ogilvyone-dla-ge-money-bank","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/ogilvyone-dla-ge-money-bank.html","title":{"rendered":"OgilvyOne dla GE Money Bank"},"content":{"rendered":"<p><DIV>OgilvyOne pod has\u0142em &#8222;Tani kredyt hipoteczny. Na Twoj\u0105 miar\u0119.&#8221; Telewizyjny spot uzupe\u0142ni\u0142 dzia\u0142ania reklamowe prowadzone od wrze\u015bnia br., obejmuj\u0105ce pras\u0119, outdoor, punkty sprzeda\u017cy oraz Internet. Kampania telewizyjna potrwa do ko\u0144ca listopada. <\/DIV><br \/>\n<DIV>&nbsp;<\/DIV><br \/>\n<DIV>Celem kampanii &#8222;Tani kredyt hipoteczny. Na Twoj\u0105 miar\u0119.&#8221; jest budowa \u015bwiadomo\u015bci i wizerunku marki poprzez zakomunikowanie trzech nowych pakiet\u00f3w dost\u0119pnych w ofercie promocyjnej kredytu hipotecznego GE Money Bank. Obecna kampania stanowi tak\u017ce &#8216;call-to-action&#8217; (pod koniec 30-sekundowego filmu prezentowany jest numer infolinii oraz adres internetowy banku). W przekazie telewizyjnym podkre\u015blono dost\u0119pno\u015b\u0107 konkretnych rozwi\u0105za\u0144 dostosowanych do potrzeb klient\u00f3w poszukuj\u0105cych kredytu hipotecznego. <\/DIV><br \/>\n<DIV>&nbsp;<\/DIV><br \/>\n<DIV>Autorami scenariusza spotu s\u0105 Nicole Lypinska (dyrektor artystyczny), Bartek Rams (copywriter, dyrektor kreatywny). GE Money Bank obs\u0142uguj\u0105 Jaros\u0142aw Skrzy\u0144ski i Anna Rossa z zespo\u0142u client service Olgi Sobieraj. Po stronie Klienta kampani\u0119 nadzoruj\u0105 Agnieszka Konarzewska i Piotr Machel. <\/DIV><br \/>\n<DIV>&nbsp;<\/DIV><br \/>\n<DIV>Film emitowany jest w nast\u0119puj\u0105cych stacjach telewizyjnych: TVP1, TVP2, TVP3, TVN, TVN7, TVN24, TV4, Puls oraz na kana\u0142ach tematycznych z pakiet\u00f3w At Media i Discovery Polska.<\/DIV><br \/>\n<DIV>&nbsp;<\/DIV><br \/>\n<DIV>Media zaplanowa\u0142 i kupi\u0142 dom mediowy Media Direction OMD.<\/DIV><\/p>\n","protected":false},"excerpt":{"rendered":"Od pocz\u0105tku ubieg\u0142ego tygodnia trwa telewizyjna kampania kredyt\u00f3w hipotecznych przygotowana dla GE Money Bank przez agencj\u0119&#8230;","protected":false},"author":1,"featured_media":85592,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-85591","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/85591","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=85591"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/85591\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/85592"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=85591"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=85591"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=85591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}