{"id":85538,"date":"2005-11-10T06:00:00","date_gmt":"2005-11-10T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/niestandardowe-nosniki-ams\/"},"modified":"2005-11-10T06:00:00","modified_gmt":"2005-11-10T05:00:00","slug":"niestandardowe-nosniki-ams","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/niestandardowe-nosniki-ams.html","title":{"rendered":"Niestandardowe no\u015bniki AMS"},"content":{"rendered":"

plakaty z trzema r\u00f3\u017cnymi rysunkami, przedstawiaj\u0105cymi sympatycznego ludzika, sp\u0119dzaj\u0105cego czas na rajskiej wyspie.<\/DIV>
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– Uwag\u0119 zwraca w tej kampanii nie tylko stylistyka plakat\u00f3w, rodem z dawnych kresk\u00f3wek, ale tak\u017ce niestandardowe rozwi\u0105zanie, kt\u00f3rego efekt mo\u017cna ogl\u0105da\u0107 na jednej wiacie w centrum Warszawy – m\u00f3wi Ma\u0142gorzata Augustyniak, wiceprezes zarz\u0105du AMS ds. sprzeda\u017cy.<\/DIV>
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W wiacie przystanku tramwajowego w Al. Jerozolimskich przy hotelu Polonia w Warszawie, w kasetony reklamowe zamiast zwyk\u0142ych papierowych plakat\u00f3w w\u0142o\u017cono usztywnione plansze z tr\u00f3jwymiarow\u0105 wersj\u0105 trzech rysunk\u00f3w. Rezultat przypomina animacj\u0119 na filmie rysunkowym – osoby przechodz\u0105ce lub przeje\u017cd\u017caj\u0105ce przed motywami reklamowymi widz\u0105 je w ruchu: i tak ludzik Chiquity p\u0142ynie \u0142\u00f3dk\u0105 po morzu, palmy ko\u0142ysz\u0105 si\u0119 na wietrze, a rybka wyskakuje z wody. <\/DIV>
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Po raz pierwszy w Polsce w kampanii outdoorowej zastosowano druk tr\u00f3jwymiarowy z u\u017cyciem soczewek. Tego typu rozwi\u0105zania pojawia\u0142y si\u0119 dotychczas jedynie w ma\u0142ych formach reklamowych. <\/DIV>
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Kreacj\u0119 do kampanii przygotowa\u0142a agencja Lowe GGK. Zakupem medi\u00f3w zaj\u0119\u0142a si\u0119 firma Brand Connection.<\/DIV><\/p>\n","protected":false},"excerpt":{"rendered":"AMS w listopadzie realizuje dla Chiquity kampani\u0119 "Pozdrowienia z tropik\u00f3w". Citylighty w najwi\u0119kszych miastach Polski wype\u0142niaj\u0105…","protected":false},"author":1,"featured_media":85539,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-85538","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/85538","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=85538"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/85538\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/85539"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=85538"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=85538"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=85538"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}