{"id":85447,"date":"2005-11-14T08:57:56","date_gmt":"2005-11-14T07:57:56","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/kampania-prasowa-tradycyjnych-deserow-delecta\/"},"modified":"2005-11-14T08:57:56","modified_gmt":"2005-11-14T07:57:56","slug":"kampania-prasowa-tradycyjnych-deserow-delecta","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/kampania-prasowa-tradycyjnych-deserow-delecta.html","title":{"rendered":"Kampania prasowa tradycyjnych deser\u00f3w Delecta"},"content":{"rendered":"<p>Celem kampanii jest przypomnienie konsumentom o tradycyjnych deserach, doskonale znanych i kojarzonych przez ka\u017cdego z okresu dzieci\u0144stwa i ciep\u0142em rodzinnego domu. <\/p>\n<p>Grup\u0119 docelow\u0105 stanowi\u0105 kobiety maj\u0105ce rodzin\u0119, odpowiedzialne za zakupy, mieszkanki \u015brednich i mniejszych miast, kt\u00f3rych dochody s\u0105 na \u015brednim poziomie.<\/p>\n<p>Dzia\u0142ania reklamowe dla kisieli i budyni\u00f3w przyrz\u0105dzanych w klasyczny spos\u00f3b obejm\u0105 publikacje na \u0142amach prasy kobiecej (Pani Domu, Chwila dla Ciebie, Mamo to ja, Tele Tydzie\u0144) oraz insert produktu w Pani Domu.<\/p>\n<p>Kreacj\u0119 layoutu rekalmy przygotowa\u0142a Agencja Reklamowa Red8, a zakup medi\u00f3w powierzono domowi mediowemu Starcom.<\/p>\n","protected":false},"excerpt":{"rendered":"Od pa\u017adziernika do listopada br. potrwa kampania prasowa tradycyjnych, rodzinnych deser\u00f3w &#8211; kisieli i budyni\u00f3w marki Delecta.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-85447","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/85447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=85447"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/85447\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=85447"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=85447"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=85447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}