{"id":8542,"date":"2012-02-08T16:35:07","date_gmt":"2012-02-08T15:35:07","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/piwo-lezajsk-wsparte-kampania-tv-wideo\/"},"modified":"2012-02-08T16:35:07","modified_gmt":"2012-02-08T15:35:07","slug":"piwo-lezajsk-wsparte-kampania-tv-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/piwo-lezajsk-wsparte-kampania-tv-wideo.html","title":{"rendered":"Piwo Le\u017cajsk wsparte kampani\u0105 TV (wideo)"},"content":{"rendered":"<p>Kampania telewizyjna podkarpackiego piwa skierowana jest do tradycyjnych piwoszy, kt&oacute;rzy ceni\u0105 jako\u015b\u0107 dobrego piwa za rozs\u0105dn\u0105 cen\u0119. Ma na celu wzmocnienie wizerunku marki dost\u0119pnej na Podkarpaciu a dzi\u0119ki dystrybucji w sieciach sklep&oacute;w &#8222;Biedronka&#8221; &#8211; tak\u017ce w innych cz\u0119\u015bciach Polski.<\/p>\n<p>Za zakup medi&oacute;w odpowiada Macroscope OMD. Za kreacj\u0119 agencja reklamowa Opus B.<\/p>\n<p>Le\u017cajsk to jedno z 5 piw regionalnych Grupy \u017bywiec. Pozosta\u0142e to: Kr&oacute;lewskie (kr&oacute;luj\u0105ce na Mazowszu), Kujawiak, Specjal (z najwi\u0119kszymi udzia\u0142ami rynkowymi na p&oacute;\u0142nocy Polski) i Brackie z Brackiego Browaru Zamkowego w Cieszynie. W portfelu Grupy \u017bywiec znajduje si\u0119 16 marek piwnych. Z ponad 30 produktami Grupa \u017bywiec posiada obecnie najbardziej zr&oacute;\u017cnicowan\u0105 ofert\u0119 piw na polskim rynku piwa.<\/p>\n<p>Grupa \u017bywiec eksportuje piwo Le\u017cajsk m.in. do USA i Kanady.<\/p>\n","protected":false},"excerpt":{"rendered":"Rozpocz\u0119\u0142a si\u0119 pierwsza od lat kampania telewizyjna marki Le\u017cajsk.","protected":false},"author":1,"featured_media":8543,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[84,325,200],"class_list":{"0":"post-8542","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-grupa-zywiec","9":"tag-macroscope-omd","10":"tag-reklama","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/8542","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=8542"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/8542\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/8543"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=8542"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=8542"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=8542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}