{"id":8540,"date":"2012-02-08T16:52:23","date_gmt":"2012-02-08T15:52:23","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/chlopaki-z-katowic-promuja-michalki-z-wawelu\/"},"modified":"2012-02-08T16:52:23","modified_gmt":"2012-02-08T15:52:23","slug":"chlopaki-z-katowic-promuja-michalki-z-wawelu","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/chlopaki-z-katowic-promuja-michalki-z-wawelu.html","title":{"rendered":"Ch\u0142opaki z Katowic promuj\u0105 Micha\u0142ki z Wawelu"},"content":{"rendered":"<p>Jest to kolejna ods\u0142ona kampanii &#8222;Micha\u0142ki z Wawelu&#8221;, kt&oacute;ra rozpocz\u0119\u0142a si\u0119 w TV w styczniu br.<\/p>\n<p>Kampania zwi\u0105zana jest z wprowadzeniem na rynek dw&oacute;ch nowych smak&oacute;w cukierk&oacute;w: pomara\u0144czowego i kawowego. Celem kampanii jest umocnienie Micha\u0142k&oacute;w z Wawelu na pozycji lidera kategorii oraz prezentacja nowych wariant&oacute;w Micha\u0142k&oacute;w.<\/p>\n<p>Koncepcj\u0119 i kreacj\u0119 kampanii reklamowej przygotowa\u0142a agencja DEMO Effective Launching, za planowanie i zakup medi&oacute;w odpowiada dom mediowy Pan Media Western. Wsparcie PR dla kampanii zapewnia agencja TBWA PR.<\/p>\n","protected":false},"excerpt":{"rendered":"Wawel rozpocz\u0105\u0142 kampani\u0119 outdoorow\u0105 sztandarowego produktu firmy &#8211; Micha\u0142k&oacute;w.","protected":false},"author":1,"featured_media":8541,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[229],"class_list":{"0":"post-8540","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-tbwa-pr","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/8540","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=8540"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/8540\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/8541"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=8540"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=8540"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=8540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}