{"id":8492,"date":"2012-02-10T12:32:08","date_gmt":"2012-02-10T11:32:08","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nairobia-dla-aparatow-nikon-1\/"},"modified":"2012-02-10T12:32:08","modified_gmt":"2012-02-10T11:32:08","slug":"nairobia-dla-aparatow-nikon-1","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/nairobia-dla-aparatow-nikon-1.html","title":{"rendered":"Nairobia dla aparat\u00f3w Nikon 1"},"content":{"rendered":"<p>Ten, kolejny z projekt&oacute;w agencji dla Nikona, jest elementem dzia\u0142a\u0144 promuj\u0105cych nowe modele Nikon 1.<\/p>\n<p>Modele aparat&oacute;w Nikon 1 J1 i Nikon 1 V1 s\u0105 pierwszymi cyfrowymi aparatami z wymiennymi obiektywami, kt&oacute;re dzi\u0119ki technologii pre-post capture, rejestruj\u0105 nie tylko zdj\u0119cia, ale tak\u017ce chwile przed i po ich zrobieniu. Aparaty zapisuj\u0105 zdj\u0119cia przed pe\u0142nym naci\u015bni\u0119ciem spustu migawki, by kontynuowa\u0107 po jego klikni\u0119ciu, a ich kampania promocyjna prowadzona jest pod has\u0142em &#8222;Jestem o krok przed Tob\u0105&#8221;.<\/p>\n<p>&#8211; W tym wypadku has\u0142o kampanii by\u0142o jednocze\u015bnie celem jaki przy\u015bwieca\u0142 nam w kreacji materia\u0142&oacute;w POS &#8211; m&oacute;wi Jacek Gliniak, General Manager agencji Nairobia.<\/p>\n<p>Zestawy materia\u0142&oacute;w POS, w zale\u017cno\u015bci od miejsca sprzeda\u017cy, sk\u0142adaj\u0105 si\u0119 z plakat&oacute;w, totem&oacute;w, naklejek na pod\u0142og\u0119, wobbler&oacute;w, zawieszek do aparatu, bia\u0142ej obudowy p&oacute;\u0142ki, podstawek pod aparat J1 i V1, plakat&oacute;w z n&oacute;\u017ck\u0105, dwustronnych mat na lad\u0119, folder&oacute;w w dw&oacute;ch rodzajach oraz toreb. W wybranych punktach sprzeda\u017cy dodatkowo zaaran\u017cowano witryny sklepowe w bia\u0142o-czarnej stylizacji, by nawi\u0105zywa\u0142y do koncepcji akcji.<\/p>\n<p>Kampania realizowana jest w ponad 200 punktach w ca\u0142ym kraju i potrwa do marca 2012 roku.<\/p>\n","protected":false},"excerpt":{"rendered":"Agencja marketingu zintegrowanego Nairobia dokona\u0142a adaptacji projekt&oacute;w globalnych oraz kreacji nowych materia\u0142&oacute;w POS dla firmy Nikon Polska.","protected":false},"author":1,"featured_media":8493,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[75,788,1403,200],"class_list":{"0":"post-8492","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-nairobia","9":"tag-nikon","10":"tag-pos","11":"tag-reklama","12":"cs-entry","13":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/8492","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=8492"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/8492\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/8493"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=8492"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=8492"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=8492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}