– Co oznaczaj\u0105 symbole xo xo i jak si\u0119 one maj\u0105 do has\u0142a Love Games? Xo xo to symboliczny zapis u\u015bcisków i ca\u0142usków stosowanych w mailach i sms-ach. O\/X kojarzy si\u0119 tak\u017ce z prost\u0105 gr\u0105 w „kó\u0142ko\/krzy\u017cyk”. Id\u0105c tym tropem skojarze\u0144 w naszej kampanii dajemy u\u017cytkownikowi mo\u017cliwo\u015b\u0107 zagrania w X\/O wykorzystuj\u0105c do tego xo xo, czyli ca\u0142uski wysy\u0142ane przez naszych bohaterów wyst\u0119puj\u0105cych na banerach video. I st\u0105d wzi\u0119\u0142o si\u0119 Love Games. xo xo. – mówi Artur Brz\u0119czkowski, dyrektor marketingu Allegro.<\/p>\n
Na potrzeby kampanii stworzona zosta\u0142a podstrona xoxo.allegro.pl<\/a>. W komunikacji akcji wykorzystane zosta\u0142y równie\u017c formaty rich mediowe. W ramach kampanii mo\u017cna wzi\u0105\u0107 udzia\u0142 w konkursie i wygra\u0107 atrakcyjne nagrody walentynkowe. Zadaniem u\u017cytkownika b\u0119dzie stworzenie \u017cycze\u0144 walentynkowych (video, foto lub s\u0142ownych) i wys\u0142anie ich ze strony xoxo.allegro.pl<\/a> do swojej „Walentynki”. Do wygrania jest a\u017c 2450 nagród.<\/p>\n Kreacj\u0119 przygotowa\u0142 zespó\u0142 marketingu Allegro.<\/p>\n","protected":false},"excerpt":{"rendered":"W nawi\u0105zaniu do Walentynek Allegro przygotowa\u0142o dwudniow\u0105, intensywn\u0105 kampani\u0119. Jej has\u0142o to „Love Games. xo xo”.","protected":false},"author":1,"featured_media":8449,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[4633,9642],"tags":[156,200],"class_list":{"0":"post-8448","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-e-commerce","8":"category-atl","9":"tag-allegro","10":"tag-reklama","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/8448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=8448"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/8448\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/8449"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=8448"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=8448"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=8448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}